AEW All In: Why wrestling fans should root for five-year-old company to succeed

All Elite Wrestling is set to return to London’s Wembley Stadium on Sunday with its All In pay-per-view. AEW demolished NXT in the ratings – and would continue to do so nearly every week in what fans had dubbed the ‘Wednesday Night Wars’ ended in 2021 with the WWE eventually giving up moving its NXT to Tuesday night. A number of other ex-WWE talent including FTR, Rusev, Adam Cole, Bryan Danielson, Saraya, Adam Copeland, Swerve Strickland, Samoa Joa, Toni Storm, Christian Cage, and CM Punk would appear in AEW – thrilling AEW’s fans. AEW also had arguably some of the best storylines in the wrestling business – the break-up of the Elite, the slow burn elevation of Hangman Adam Page as its champion, Kenny Omega as the ‘belt collector,’ Eddie Kingston and Jon Moxley in a blood feud, CM Punk’s long awaited return to wrestling and Sting’s retirement run. While that number can’t compare with WWE’s new 10-year Netflix deal for Raw at $500 million per year, or its Smackdown deal with NBC for around $290 million per year, it is nonetheless extremely impressive for a company that has been around for just over half a decade – that too with the industry leader doing everything to put the dagger in them.