Pierce The Veil Went Viral This Year Thanks To TikTok

Vic Fuentes and Cesar Antonio Perry Soto of Pierce the Veil perform at the 2022 When We Were Young Festival at the Las Vegas Festival Grounds in October in Las Vegas, Nevada. Mike Fuentes of Pierce The Veil performing live on Day 2 of Download Festival at Donington Park on June 10, 2017, in Castle Donington, U.K. Katja Ogrin via Getty Images I was shocked to see a Latinx band performing at a major festival, and when I looked around the tiny crowd that had gathered to listen to them, I was surprised to see they all looked like me. Leveraging their revival among Gen Z emos, PTV used the app to promote their latest single, “Pass the Nirvana.” Unexpectedly, announcing this song helped their 2012 single “Bulls In the Bronx” go semi-viral — with Latinx fans celebrating the band’s much-anticipated return with aspects of their own culture. “We try to represent our Mexican culture wherever we are in the world,” Fuentes says of the band’s own appreciation for their heritage. “Whether it’s through our songs, playing traditional music in our live intros, or Jaime, our bass player, wearing his Mexican national team soccer jersey on stage.” It is the band’s unashamed and continual support for their Latinx fans that has kept me listening to them for close to a decade.