
Telecom pricing, ARPU have hit rock bottom, can only go up: Airtel CEO
FirstpostWith fierce ongoing battle in the telecom sector, which is making telecom companies’ balance sheet bleed, Gopal Vittal, MD and CEO, Bharti Airtel feels that pricing level and ARPU have reached rock bottom and now can only move up. In my view, in not so distant future you will have three equal-sized players.” Asked about its strategy to stay ahead in this highly competitive sector, Vittal said: “Our vision is to use the network to enrich the lives of our customers. “We have launched it in Andhra Pradesh and we are taking it national this quarter.” He said the third leg of strategy was to use the customer base of 300 million to build “a suite of digital services and non-wireless services.” In the digital services area, the company is building “digital brain” platform called Customer 360 and this is going to be the repository of all information of customers and intelligence about them. Talking about Airtel Payments Bank that ran into rough weather due to some Aadhaar-related e-KYC issues, Vittal said the role of the bank was to serve India well, to foster financial inclusion. Regarding the rising concerns about privacy issues across the globe, Vittal said telcos around the world respect privacy because customers trust telcos with everything about their data.
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