Chili’s is America’s unlikeliest restaurant comeback story
CNNNew York CNN — Chili’s, the 49-year casual dining chain that American diners forgot and Wall Street turned its back on, has made a stunning comeback. “We were very much on a strategy of just trying to be the lowest price out there,” Kevin Hochman, Chili’s president and CEO of its parent company Brinker International, said in an interview with CNN. “That made it very difficult for us to make the needed investments in labor and in the restaurants.” But under Hochman, who took over in 2022, Chili’s upgraded its french fry and chicken tender recipes, offered fast food-like prices and caught fire on TikTok with customers posting videos pulling apart gooey mozzarella sticks. Triple Dipper More recently, Chili’s blew up on TikTok with its “Triple Dipper” platter, which lets customers choose from three appetizers, including mozzarella sticks, southwestern egg rolls and chicken wings, for under $20. But CEO Hochman isn’t concerned about competitors like Applebee’s and others undercutting Chili’s on prices because they “haven’t been in the gym working out for two years” like it has.