Amazon cuts India deal to return products to website
6 years, 1 month ago

Amazon cuts India deal to return products to website

Live Mint  

Amazon.com Inc. resurrected thousands of suspended product listings in India by selling much of its stake in top local venture partner Cloudtail, a hastily arranged deal intended to comply with stringent new e-commerce regulations that upended the market. The Amazon entity sold 25% of its shares to Prione Business Services Pvt, a company run by billionaire Narayana Murthy’s Catamaran Advisors LLP. Amazon’s deal with Catamaran’s Prione complies with that latter rule, the people said, as Amazon’s Indian entity, the marketplace called Amazon Seller Services Pvt, has no direct relation to Prione whose stake is held by a Singapore-based Amazon entity. Despite Cloudtail’s return to Amazon.in, thousands of products remain missing from the virtual shelves of Amazon and Flipkart, which together account for 70% of India’s online retail market. Amazon Retail India Pvt, the food retailing unit of the Seattle giant, was deemed compliant with India’s laws, which allow 100 percent foreign investment in food retailing.

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