Creative museum souvenirs prove smash hit among Chinese youth
10 months, 1 week ago

Creative museum souvenirs prove smash hit among Chinese youth

China Daily  

This undated combo photo provided by the Gansu Provincial Museum shows two creative cultural products sold at the souvenir shop of the Museum in Lanzhou, capital of northwest China's Gansu Province. This innovative approach to museum souvenirs reflects a broader trend of making cultural products more appealing to young Chinese museum-goers, driving up revenue across various museums. According to Cui Youxin, head of the creative cultural product center at the Gansu Provincial Museum, the success of these innovative souvenirs lies in their ability to meet the demands of young people seeking relaxation and individuality. In addition to "Happy Loong," the Gansu Provincial Museum offers stuffed toys inspired by the flying apsaras of the Mogao Grottoes and the bronze galloping horse from the Eastern Han Dynasty, all of which combine rich history with Gen-Z appeal.

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