New face of China's soft power
11 years, 11 months ago

New face of China's soft power

China Daily  

Why are first ladies so important in the United States despite the fact that they are unpaid and have no official responsibilities? Theodore Roosevelt called the White House the "bully pulpit", as he believed it was the perfect platform for promoting social causes and ideals and all the first ladies since "Lady Bird" Johnson in the 1960s have used the bully pulpit to advance social causes. Once in a blue moon, though, first ladies can project the US' soft power beyond its borders. Let's face it, the United States is doing a much better job in this respect, it has dominated this field in virtually every aspect for the last hundred years and perfected the projection of soft power beyond its shores as both an art and a science. The media attention given Peng as she accompanies her husband on his first foreign trip as president shows that not only can she serve as a role model for Chinese women, especially young Chinese women at home and abroad, she can also be an effective icon for projecting China's soft power overseas.

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