Success and the price of going for the CHINESE TOUCH
China DailyThe Into the Confident Generation Z-2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of the organizing committee of Chinese National Costume Day, says that behind the growing appreciation of hanfu is cultural self-confidence among China's Generation Z. On Dec 14, Sina News published Into the Confident Generation Z-2021 New Youth Insight Report, which says 96 percent of Gen-Zers are interested in guochao, or China chic, and this extends beyond intangible cultural heritage and traditional Chinese festivals, with more young people becoming fans of domestic brands.