Walmart-backed Flipkart seeks to double furniture biz annually for next 3-5 years
Live MintNew Delhi: It may be hard to associate Walmart-backed Flipkart with just furniture sales. However, not only is Flipkart now the largest online retailer of furniture in the country with a little over 40% market share, furniture is also one of its fastest-growing categories. The Indian furniture market is growing at a compounded annual growth rate of 15-17% with residential comprising $11.1 billion and the large furniture category leading with a 70% share, according to RedSeer Management Consulting--a research and advisory firm focused on the consumer internet market. Flipkart has also introduced affordable payment solutions such as 'No Cost EMI' and 'Debit Card EMI' for the online furniture business, which are also helping in increasing the sales in this category. Flipkart’s increasing furniture business comes at a time when Swedish furniture retailer Ikea is looking to expand its presence in India.