
NFL's wildcard ratings down 13% compared to 2016
Daily MailThe NFL's ratings continued to decline this week as the figures from last weekend's wildcard round of the playoffs fell 13 percent compared to last season. Some blame the peaceful protests started by former San Francisco 49ers quarterback Colin Kaepernick for the NFL's ratings issues in 2017 Some, such as Fox CEO James Murdoch and CBS Sports Chairman Sean McManus have publicly pointed to the proliferation of games, many of which failed to be competitive. This season's CFP semifinals on January 1 and Monday night's championship game averaged more than 26.2 million viewers, up 21 percent from last year. The double overtime Rose Bowl thriller between Georgia and Oklahoma drew a 14.8 overnight Nielsen rating and average viewership of 27 million, up 39 percent over last season's early semifinal.
History of this topic

Fox projects the Super Bowl averaged a record 126 million U.S. viewers
Associated Press
NFL’s wild-card round averages 28.3 million viewers, a 9.3% decline from last year
Associated Press
Ranking the most watchable NFL wild-card games: Packers-Eagles, Vikings-Rams, more
New York Times
Lions comeback win over Packers draws 17.29 million viewers, an NFL streaming regular-season record
The Independent
Have the Chiefs supplanted the Cowboys as America’s top TV team?
New York Times
Bills-Dolphins Thursday night game was third most-watched in Amazon Prime Video history
The Independent
NFL averaged 21 million viewers per game for opening week
Associated Press
NFL averaged 21 million viewers per game for opening week, its highest on record
The Independent
NFL Kickoff record 28.9 million viewers watch Kansas City hold off Baltimore
The Independent
49ers-Lions NFC Championship tops 56 million viewers, most-watched telecast since 2023 Super Bowl
New York Times
Peacock stream of NFL playoff game sets record and provides a glimpse of the future
LA Times
Peacock’s wild-card game likely just the start of the NFL’s playoff streaming era
New York Times
'NFL on CBS' registers its most-watched regular season since league action returned to the network in 1998, averaging 19.345million viewers, up five percent from last season
Daily Mail
Nielsen recount: Super Bowl LVII adds 2 million viewers to become most-watched show ever
LA Times
Dallas Cowboys' playoff win against Tampa Bay watched by 30.6MILLION
Daily Mail
NFL regular-season ratings down 3% over last season
Associated Press
Giants-Cowboys sets NFL regular-season record for viewers
The Independent
NFL broadcast survey results: NBC is top network for games, Romo/Nantz top booth and more
New York Times
Rams’ late comeback drives Super Bowl 2022 audience to 112 million viewers
LA Times
Sports on TV: NFL viewership is rebounding … but it comes with an asterisk
New York Times
Cowboys-49ers on CBS, Nickelodeon was most-watched NFL wild-card game in 7 years
New York Times
NFL ratings soar 10 percent during 2021 regular season
Daily Mail
Fox’s ‘The Five’ scores rare win for daytime; NFL takes top
Associated Press
Why NFL TV ratings are rebounding this season
LA Times
NBC dominates in premiere week for TV’s broadcast networks
Associated Press
Sports on TV: NFL championship game audiences up; big ESPN+ payday for UFC 257
New York Times
Bereft of scripted shows, opening week ratings down for TV
The Independent
Ratings dip for NFL conference championship games
Associated Press
Strong ending helps World Series avoid record low viewership
Associated Press
Nielsen says World Series is a snooze for most TV viewers
Associated Press
Football, Chicago dramas lead NBC to ratings victory
Associated Press
NFL Draft ratings rise after regular-season audience shrank again
Daily Mail
NFL losing core audience, only 51% of men follow closely
Daily Mail
NFL endures 23% ratings drop for Divisional Round
Daily Mail
NFL ratings drop 9.7% in 2017 amidst player protests
Daily Mail
NFL ratings finish regular season down about 10% from last year
LA Times
Why some TV executives can’t wait for the election to end
LA Times
Yahoo’s groundbreaking stream of NFL game garners 15 million viewers
LA Times
Viewership rises for NFL conference championship games
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