CSDS-Lokniti post-poll survey: Party more than candidate holds sway over voters
6 months, 2 weeks ago

CSDS-Lokniti post-poll survey: Party more than candidate holds sway over voters

The Hindu  

The 2024 Lok Sabha election results, have once again drawn attention to the multifaceted diversity that the Indian political landscape represents. This discussion of party allegiance is important in view of the fact that half the voters decide their vote on the basis of party rather than the candidate or any other factor. Since the rise of Narendra Modi as leader of the Bharatiya Janata Party, elections have assumed the characteristic of a presidential battle where voters are appealed in the name of the prime ministerial candidate. In the 2019 Lok Sabha elections, 17% of voters considered the PM candidate as a crucial factor in deciding whom to vote for. Among voters who expressed a closeness to the NDA, nearly half considered the party itself as their main reason for voting, while only one in every 10 respondents cited the PM candidate as a deciding factor.

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