Rihanna to expand empire with launch of luxury fashion line
CNNCNN — It might be time to open a savings account dedicated to Rihanna: on Friday, she announced the launch of a luxury fashion line with LVMH, the conglomerate that’s also home to Dior, Louis Vuitton and Fendi, among many others. Fenty, set to debut this spring, is the latest of Rihanna’s business ventures, joining her industry-changing cosmetics brand Fenty Beauty and lingerie brand Savage X Fenty, which launched in 2017 and 2018, respectively. In the past two years, Rihanna has also launched beauty brand Fenty Beauty and lingerie brand Savage X Fenty. Evan Agostini/Invision/AP According to a press release, the new luxury house “is centered on Rihanna, developed by her, and takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand.” Rihanna, the New York Times reported, “will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH maison, and her line will be the first new house created by the group since Christian Lacroix in 1987.” In a statement, she said: “Designing a line like this with LVMH is an incredibly special moment for us. Brian Ach/Getty Images North America/Getty Images for Savage X Fenty Rihanna’s Fenty Beauty cosmetics line challenged an industry that often excludes women of color by debuting with 40 foundation shades, later expanded to 50.