Instagram starts testing Reels ads in India, Facebook tests custom Sticker ads for Stories
3 years, 8 months ago

Instagram starts testing Reels ads in India, Facebook tests custom Sticker ads for Stories

Firstpost  

Instagram says that the Reels ads will be full-screen and immersive, similar to ads in Stories. Facebook has announced that it is tested targeting options within Facebook In-Stream video, testing of Instagram Reels Ads and other ad experiences in Facebook Stories. Starting today, it is launching a global test of In-Stream Video Topics that lets advertisers place ads in certain video topics through Ads Manager, this will allow advertisers to align their brand messaging within content that is contextually relevant to their target consumer. Facebook says, “This test gives advertisers more choice in the video content they want their ads to appear in so they can reach engaged video viewer audiences.” Simultaneously, Instagram will also begin testing Reels ads. Additionally, in the coming weeks, Facebook will also be testing custom Sticker Ads for Facebook Stories, with select advertisers and creators.

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History of this topic

Instagram tests new feature for creators to allow them to experiment with reels
6 months, 3 weeks ago

Instagram tests new feature for creators to allow them to experiment with reels

India TV News  

Instagram is testing a new feature for creators on its platform. The feature aims to give creators a way to try different types of content and unleash their creativity by publishing reels that are hidden from their followers but these reels will be visible to non-followers. After posting a reel using this feature, Instagram will provide the creator with insights …

Your Instagram, Facebook feeds will have more ads
2 years, 2 months ago

Your Instagram, Facebook feeds will have more ads

Hindustan Times  

Meta, the parent company of social media giants including Facebook, Instagram and WhatsApp, is testing many new features which may increase Instagram According to the blog post shared by Meta, the new tools are being launched so that Instagram users and advertisers may communicate more effectively. The businesses can now post Additionally, Meta disclosed that it is starting to test …

Now users will start seeing ads in between Instagram Reels
3 years, 6 months ago

Now users will start seeing ads in between Instagram Reels

India Today  

Instagram’s answer to TikTok, Reels is now getting ads. The company says that the ads will help businesses reach greater audiences, allowing people to discover new content from brands and creators. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators,” the company said in a blog. “We see Reels as …

Instagram Reels will now show ads for all users worldwide: All you need to know
3 years, 6 months ago

Instagram Reels will now show ads for all users worldwide: All you need to know

Firstpost  

The Instagram Reels ads will show up in between individual Reels and can be up to 30 seconds. Instagram VP of Product Vishal Shah shared on Thursday that Instagram Reels ads are rolling out globally. Once a user taps into a reel from Stories, Feed, the Reels Tab or Explore, they will enter a viewer that exclusively shows reels that …

Instagram to Get New Tool to Let Influencers Connect With Brands, 'Creator Shops' in the Works
3 years, 7 months ago

Instagram to Get New Tool to Let Influencers Connect With Brands, 'Creator Shops' in the Works

News 18  

Facebook Chief Executive Mark Zuckerberg said Tuesday the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers. While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a livestreamed video, Zuckerberg also said the social network will launch “creator shops” …

Facebook begins testing ads in Instagram Reels
3 years, 8 months ago

Facebook begins testing ads in Instagram Reels

The Hindu  

Facebook Inc on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany and Australia, as the social media giant aims to make money from its short-form video feature. The introduction of ads is an "indication of how strong the momentum is for Reels," said Carolyn Everson, vice president of global business group …

Instagram Reels Starts Testing Ads in India, Company Will Soon Let Users Share Reels on Facebook
3 years, 8 months ago

Instagram Reels Starts Testing Ads in India, Company Will Soon Let Users Share Reels on Facebook

News 18  

Facebook on Thursday said it will begin testing ads on its TikTok clone Instagram Reels in India, Brazil, Germany, and Australia, as the social media giant aims to make money from its short-form video feature. Facebook has said it plans to test other features in India, such as letting content creators share Reels videos on their Facebook accounts. The introduction …

Instagram Reels to start showing ads in India
3 years, 8 months ago

Instagram Reels to start showing ads in India

India Today  

Instagram has started testing ads on Reels in countries including India, Brazil, Germany, and Australia. Though ads can be seen in almost all other features of Instagram, the TikTok-like feature of the app had been bereft of The upcoming ads on Reels would look much like the ones seen on Instagram Stories, of course, in a video format. The vertically …

Facebook users can now monetise their short-video posts
3 years, 9 months ago

Facebook users can now monetise their short-video posts

The Hindu  

Some Facebook users will now be able to make money from their short video posts, provided their viewers watch an ad after 30 seconds into the video. The social network had earlier permitted monetisation through in-stream ads on videos longer than three minutes, when ads will be flashed after the video runs 60 seconds. Facebook launched in-stream ads in 2017, …

Instagram creators in India can now opt in to have their Reels recommended on Facebook
3 years, 9 months ago

Instagram creators in India can now opt in to have their Reels recommended on Facebook

Firstpost  

Facebook has confirmed that it is also launching the ability for people to create and watch Reels on Facebook. Facebook has announced that it is testing the ability for Instagram creators to have their Reels recommended on Facebook in India. In this test, when someone on Instagram with a public account shares their Reel, they’ll see an option to have …

Facebook tests feature to share Instagram Reels on its news feed
3 years, 9 months ago

Facebook tests feature to share Instagram Reels on its news feed

The Hindu  

Facebook Inc said on Tuesday it is testing a new feature on its app that will allow content creators in India to share Reels to their Facebook accounts. When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement. During the testing …

Facebook launches a new TikTok clone, Instagram Reels
4 years, 4 months ago

Facebook launches a new TikTok clone, Instagram Reels

Live Mint  

Facebook's Instagram is launching its answer to the hit short video app TikTok — Instagram Reels. Instagram Reels will let users record and edit 15-second multi-clip videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels in Explore, or in the Story feature …

Instagram Reels: How to create, watch, save 15-second short videos on Android, iOS?
4 years, 5 months ago

Instagram Reels: How to create, watch, save 15-second short videos on Android, iOS?

India TV News  

Instagram is the arguably popular app that has loads of features attractive enough. Much like IGTV posts have the IGTV icon, Reels posts too get the Reels icon Image Source : VANSHIKA MALHOTRA Instagram Reels in Explore section of Instagram When you spot any such video, tap on the Reels icon and you will be taken to the Reels section …

Instagram starts testing Reels in India, a feature dedicated for short-form videos, following TikTok's ban
4 years, 5 months ago

Instagram starts testing Reels in India, a feature dedicated for short-form videos, following TikTok's ban

Firstpost  

Instagram Reels is a feature that will be a part of the Instagram app and will show up next to the Live and Create options in the app’s camera. Weeks after the Indian government banned TikTok, along with 58 other Chinese apps, Instagram has announced that it is expanding the test of its new Reels feature in India. Instagram Reels …

Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban
4 years, 5 months ago

Facebook, Instagram testing 15-second short video feature Reels in India post-TikTok ban

India Today  

Instagram and sister company Facebook are testing Instagram Reels in India that allows users to create 15-second short videos. Now, Instagram intends to bring some solace to TikTok users through Reels and there could not be a better time to introduce it to the Indian users. Reels is similar to TikTok as it allows its users to create short 15-second …

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