5 months ago

Apple's AI-Powered iPhone Sales Resurgence: A Turning Point for the Tech Giant

Apple's iPhone sales have rebounded after a recent slump, with the company reporting a 6% increase in revenue and profit for the July-September period. The iPhone boost helped Apple deliver total quarterly revenue and profit that exceeded analyst projections, despite an one-time charge of $10.2 billion to account for a recent European Union court decision. The latest quarterly results captured the first few days that consumers were able to buy a new iPhone 16 line-up that included four different models designed to handle a variety of AI wizardry. The branding is part of Apple's effort to distinguish its approach to AI from rivals such as Samsung and Google that got a head start on bringing the technology to smartphones.

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