Reputation too comes with an expiry date

Diners are seen at a McDonald's quick service restaurant in Beijing in September. Two McDonald's branches, one in Zhengzhou, capital of Henan province, and another in Jinan, capital of Shandong province, have, it seems, found a solution for food that doesn't sell by the sell-by date — just replace the use-by label. Back in 2012, CCTV had named a McDonald's restaurant that was reselling expired food. McDonald's apologized on Monday and said they were cooperating with the local market regulatory bureau's probe. As of the end of 2023, McDonald's had 5,903 outlets in China and it is aiming to exceed 10,000 branches by 2028.