E-commerce garners Rs 22,000 crore sales in four days of festive sales event
4 years, 2 months ago

E-commerce garners Rs 22,000 crore sales in four days of festive sales event

Deccan Chronicle  

Chennai: E-commerce has raked in Rs 22,000 crore during the first four days of the initial festive season sales event. October 15- 19, the first four days of the seven-day festive sales event saw $ 3.1 billion of Rs 22,000 crore of goods sold online by brands and sellers, as per the data from RedSeer Consulting. E-commerce players have achieved 77 per cent of the predicted sales of $4 billion or around Rs 28,000 crore for the first festive sales event. Going by RedSeer’s estimation of $4 billion, e-commerce would have made a growth of 48 per cent in sales during the first event from last year’s $2.7 billion to $4 billion. “Over 1.1 lakh sellers receiving orders, 66 per cent sellers, 91 per cent of new customers, and 66 per cent of new Prime sign-ups from small towns, shopping in five Indian languages and orders from over 98.4 per cent of India’s pin-codes in just 48 hours – it’s truly Bharat’s biggest celebration on Amazon ever,” said Manish Tiwary, Vice President, Amazon India after two days of the event.

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