Kamala Harris campaign launches merch to cash in on viral obsession with young Doug Emhoff: #MeAt20

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} Second Gentleman Doug Emhoff recently sent the internet into a frenzy with a photo of him at 20 years old – and now his wife, Vice President and Democratic presidential candidate Kamala Harris, is cashing in on it. The throwback image was first posted by the second gentleman back in 2020, captioning it “#MeAt20.” Since Harris announced her presidential bid, viral moments from Charli XCX’s album brat to memes have flooded the internet. Vice President and Democratic presidential candidate Kamala Harris and Second Gentleman Doug Emhoff kiss before Harris speaks at her campaign headquarters in Wilmington, Delaware, on July 22 2024 In response to the merch drop, one fan posted on X that she would be “getting the mug to quench my thirst,” while another said they “might need to go with the First Dude throwback tank.” “I have never felt this directly marketed to in my entire lifetime,” someone else chimed in. The ‘Throwback Doug Tank’ is selling for $32, with money from the purchase going to the Harris Victory Fund Some social media users have started to say that if Harris wins this November, he will become the “First Wife Guy”.