Southern stars benefit with plum brand deals, social media presence post box office success
1 month, 3 weeks ago

Southern stars benefit with plum brand deals, social media presence post box office success

Live Mint  

The success of pan-India films originally made in southern languages, such as Baahubali, RRR, KGF: Chapter 2 and Pushpa 2: The Rule, has benefited the stars featuring in them in multiple ways. Today, southern stars aren’t just regional icons—they’re national powerhouses reshaping the brand endorsement game with their universal appeal," Rajnish Rawat, co-founder of digital marketing agency Social Pill, said. Today, their worth is measured on a national scale, with marketers now recognizing that putting Allu Arjun’s face in a northern state assures as much recall as it does for any other Hindi actor," Harikrishnan Pillai, chief executive officer and co-founder of digital marketing agency TheSmallBigIdea, said. Riddhi Chhabria Asrani, founder and chief executive of All Stars Digital, a digital marketing agency, said many southern actors are rumoured to charge eight times their previous pre-2020 fee for brand collaborations. Vishal Agrahari, vice president of paid media buying and planning at BC Web Wise, a digital marketing agency, added that several new revenue streams have emerged for successful South Indian actors.

India Success Marketing Media Appeal Stars Films Brand South Indian Hindi Create Southern Kgf Brands Yash Southern Stars Digital Presence Presence Post  deals  digital  presence  post  appeal  media  films  brand  panindia  success  office  plum  social  marketing  stars  southern  brands

History of this topic

Young southern actors outperform Bollywood peers in box office openings
1 month ago

Young southern actors outperform Bollywood peers in box office openings

Live Mint  

Young southern film stars such as Sivakarthikeyan, Ram Charan, NTR Jr., and Dulquer Salmaan are handily beating their Bollywood counterparts such as Varun Dhawan and Kartik Aaryan when it comes to box office openings. While movie-going has certainly dwindled in recent years, posing challenges to newer actors whose films must rely on content and word-of-mouth, trade experts say southern names …

Southern films adopt ensemble casts to transcend language barriers, go pan-India
4 months ago

Southern films adopt ensemble casts to transcend language barriers, go pan-India

Live Mint  

Not long ago, southern language films would invariably cast a star from that particular language and a popular Bollywood actor, bringing out multiple dubbed versions to boost their appeal and business. Southern filmmakers have now upped their game, throwing the net wider and embracing an ensemble cast to cater to pan-India audiences, as streaming platforms and compelling content tear down …

Regional influencers struggle to break the dominance of actors in brand tie-ups as target audience remains star-struck
8 months ago

Regional influencers struggle to break the dominance of actors in brand tie-ups as target audience remains star-struck

Live Mint  

Content creators and influencers in many regional markets, notably south India, continue to be eclipsed by local movie superstars in endorsing brands, unlike in the Hindi-speaking belt, where personalities such as Ranveer Allahabadia or Prajakta Koli have started eating into advertising budgets directed at mainstream film and sports stars. Second fiddle South India is characterised by a robust film and …

Role reversal in Indian cinema
1 year, 3 months ago

Role reversal in Indian cinema

Deccan Chronicle  

Over the last few years we’ve seen South stars like Prabhas, Yash, Allu Arjun, Ram Charan and Jr NTR making an impact on the Hindi box office. ‘Welcome trend’ South filmmakers are predicting that more actors will be taking the South box office plunge. “I think this is the first time a South director is making a film with a …

Why Global Brands Are Obsessed With Desi Celebs
1 year, 9 months ago

Why Global Brands Are Obsessed With Desi Celebs

Deccan Chronicle  

It’s raining endorsements for Indian actresses as global luxury brands are busy cherry-picking popular Bollywood beauties to represent their latest fashion offerings across the world. So whichever designer they choose to promote from their home countries will automatically see a rise in a global audience, which can help build and transform their businesses.” BRIDGING THE GAP Luxury brands have astutely …

DC Edit | South films’ moment of glory
2 years, 10 months ago

DC Edit | South films’ moment of glory

Deccan Chronicle  

Money no more holds a monopoly of association with the word “afford” than Bollywood, or the Hindi film industry, has over the notion of being India’s entertainer. Beyond box office collections, a crucial but simultaneously irrelevant aspect to most people, the South Indian film industry has grabbed the attention of the country. The Tamil film industry has created superstars for …

RRR, Pushpa, KGF 2: Recent South Blockbusters Have Little to Offer Except Masala
2 years, 10 months ago

RRR, Pushpa, KGF 2: Recent South Blockbusters Have Little to Offer Except Masala

The Quint  

The grand success of three south Indian films this year – Pushpa, RRR and KGF2 – and the record-breaking journey of Baahubali earlier, has surprised many in the Hindi film industry. In fact, many have been suggesting that the Telugu, Tamil and Kannada film industries are ready to displace Bollywood soon in representing Indian cinema on the world stage. There …

Yash, Allu Arjun & Rajamouli are the new crossover superstars
2 years, 11 months ago

Yash, Allu Arjun & Rajamouli are the new crossover superstars

Deccan Chronicle  

Post the pandemic, three South Indian films have set the cash registers ringing at the ticket window — Pushpa, The Rise, RRR and now KGF: Chapter 2. While he feels it is unfair to say that South actors never had any appeal in Bollywood, he describes the success of the flurry of south films as the ‘revival of South cinema’. …

Are South cinema and actors taking over Bollywood? Here's what industry experts have to say
3 years, 1 month ago

Are South cinema and actors taking over Bollywood? Here's what industry experts have to say

India Today  

In this era of OTT and social media, content is king and there are no barriers when it comes to entertainment. Trade expert Ramesh Bala believes Bollywood has neglected the mass market and that is why there is a sudden demand for South content. A big star in the South can't do a film like Toilet Ek Prem Katha, they …

Baahubali, Pushpa, RRR: The South Rises as Bollywood Appears Fake, Out of Touch
3 years, 2 months ago

Baahubali, Pushpa, RRR: The South Rises as Bollywood Appears Fake, Out of Touch

News 18  

It is one of the most awaited films of the year and a Hindi film superstar, Ajay Devgn, appears in it for mere 15 minutes. Since then, the success of Baahubali 2: The Conclusion and KGF: Chapter 1, a COVID-induced lockdown on box office revenue, the emergence of streaming platforms and Bollywood’s confused narrative have ensured the rise of the …

The 'pan-Indian' strategy of Telugu cinema
3 years, 2 months ago

The 'pan-Indian' strategy of Telugu cinema

The Hindu  

When you think of ‘pan-India’ as a phenomenon, it is invariably the Baahubali films that come to mind. Industry experts and trade pundits often attribute S.S. Rajamouli’s spectacle to having changed the landscape of Indian cinema and having broken the language barriers to emerge as, perhaps, the first true-blue product of pan-Indian cinema. THE GIST Industry experts often attribute S.S. …

Bollywood gets on the social media bandwagon with promotions
11 years, 9 months ago

Bollywood gets on the social media bandwagon with promotions

Firstpost  

We don’t need to tell you how much being on the Internet means to you. Right from having launching trailers online to having movie stars post gushing tweets about their upcoming releases, it has become extremely necessary for movies to have a digital plan up their sleeves. Krrish 3 is taking the social route too One of the most widely …

Discover Related