Neeva | Challenging the Google way in search
Twenty-three years ago, Sergey Brin and Lawrence Page presented the idea of Google in their research paper, ‘The Anatomy of a Large-Scale Hypertextual Web Search Engine’, optimistically concluding that “there is a bright future for search”. Just a few days ago, Neeva made its search engine available for users in the United States, promising them “a private, ad-free search experience with only real results”. However, I have come to believe that ads detract from a good search experience and have also had many unintended side-effects that have large social consequences.” The post was titled, “A new way to search that works just for you.” Neeva’s goal to fix the search experience is, therefore, tied closely to its ability to build a non-advertising-based business model. Just a few days before Neeva’s announcement, Brave Browser announced the beta version of its Search tool — “offering users the first independent privacy search/browser alternative to big tech”. These bots follow the links between webpages and bring data about those pages back to the search engine’s servers.” The Fast Company story says Neeva “has indexed several billion web pages on its own but also credits Apple, Bing, and Yelp at the bottom of search results; other information providers include Intrinio, Weather.com, and Xignite.
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