Writing on the wall
2 years, 9 months ago

Writing on the wall

The Hindu  

A lot can happen in a year. In January 2021, when Facebook CEO Mark Zuckerberg presented the social media giant’s fourth-quarter earnings, he said he plans to increase privacy-focused features, blend social commerce with messaging applications, and build the next computing platform. Facebook waning Though Facebook does not share data about the number of active users app wise, its core platform’s appeal has been falling across demographics since 2018 following the Cambridge Analytica election meddling scandal. “While Facebook remains the leading social media brand in America, it is being wounded on multiple fronts, as every demographic has their own reasons for spending less time there.” While the appeal for the social network’s app was waning, its acquired platforms Instagram and WhatsApp continued to see growth and increased user activities. Instead, Lena Pietsch, Facebook’s Director of Policy Communications, issued a lengthy statement disputing Huagen’s revelations of the company’s own research, and rejected the claim that the social network furthered political polarisation.

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