BRI could unlock Asia's film distribution potential: 'Antara' producer
China DailyAlexander Amartei, CEO of Amartei Entertainment China's Belt and Road Initiative could positively impact film distribution for Asian and Middle Eastern films and content amid greater engagement that could unlock broader economic potential for the region, according to an award-winning Hollywood producer. Alexander Amartei, an Irish entrepreneur, Investor, CEO of Amartei Entertainment, told China Daily on the sidelines of the Hong Kong International Film and TV Market on March 11 that the BRI "is linking people in a very high-level way", which he said was "going to be great for the film industry as well". "Antara" is the first major movie in history funded by NFTs and would be shot in Saudi's futuristic city, NEOM, under British director Simon West of Lara Croft: Tomb Raider and Con Air, to name a few. "We're really all about bringing the world together through film, and it's a really interesting time at the moment where the relationship between China and the Middle East and Asia and the Middle East is really good," said Amartei.