New AI entertainment studio gets backing from Peter Chernin, Andreessen Horowitz

Veteran media executive Peter Chernin and tech investor Andreessen Horowitz are backing a new studio that will primarily use generative artificial intelligence to make shows and movies, embracing a new technology that traditional Hollywood players are venturing into cautiously. Unlike traditional studios that are starting to experiment with generative AI for storyboarding or some visual effects, Promise is creating an entire studio centered on using these tools. “We aren’t thinking of generative AI as a VFX tool to make the snow look pretty when it falls," Strompolos said. Andreessen Horowitz gets pitched on AI studios regularly, but often they are run by either Hollywood executives or tech executives, said Andrew Chen, a partner at the venture-capital firm.