Why advertisers are paying record prices to get your attention during this year’s Super Bowl
2 months ago

Why advertisers are paying record prices to get your attention during this year’s Super Bowl

Associated Press  

NEW YORK — Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans. But in an earnings call in November, CEO Lachlan Murdoch said ad space had sold out at “record pricing.” Last year, a 30-second spot went for around a reported $7 million. Advertising space, Fox says AP correspondent Julie Walker reports this year’s hottest Super Bowl ticket may just be advertising space. Another traditionally big category for the Super Bowl, automakers, are mainly sitting it out after a tough year in the sector, with only Stellantis’ Jeep and Ram brands having announced an appearance. Hellmann’s ad brings Meg Ryan and Billy Crystal back together for a reprise of the Katz’s Deli scene in “When Harry Met Sally.” Teasers have abounded this year, from an Uber Eats teaser starring Charli XCX and Martha Stewart to Chris Hemsworth and Chris Pratt touting Meta’s Smart Glasses.

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History of this topic

The Latest: Eagles Soaring Over Chiefs At Super Bowl
1 month, 3 weeks ago

The Latest: Eagles Soaring Over Chiefs At Super Bowl

Huff Post  

LOADING ERROR LOADING Here’s the latest: ___ Kendrick teases ‘Not Like Us’ and zigs away before zagging back Kendrick Lamar teased his Drake diss track and huge hit “Not Like Us” before going in another direction. ‘He Gets Us’ ad returns to Super Bowl For a third consecutive year, “He Gets Us” has returned to the Super Bowl. A very …

Super Bowl commercials rely on comedy and nostalgia to...
1 month, 3 weeks ago

Super Bowl commercials rely on comedy and nostalgia to...

Daily Mail  

Most of the commercials airing during this year´s Super Bowl are going for laughs, with advertisers betting that America could use a brief diversion. Martha Stewart and Matthew McConaughey are in an ad for Uber Eats This image provided by Meta shows Chris Hemsworth, Kris Jenner and Chris Pratt in the Meta 2025 Super Bowl NFL football spot Hellmann's shows …

Super Bowl prices are at a low this year, 17% cheaper than 2024. Here's why
1 month, 3 weeks ago

Super Bowl prices are at a low this year, 17% cheaper than 2024. Here's why

Hindustan Times  

If you plan to attend the Super Bowl, there is good news: Tickets will be cheaper this year than last. Performers hold Philadelphia Eagles and Kansas City Chiefs flags during the Super Bowl Host Committee Parade on February 08, 2025 in New Orleans, Louisiana. “Compared to last year, which was the most expensive Super Bowl in history on StubHub, that’s …

Super Bowl prices are down this year. StubHub explains why
1 month, 3 weeks ago

Super Bowl prices are down this year. StubHub explains why

Associated Press  

NEW ORLEANS — If you’re still planning to attend the Super Bowl on Sunday, you can expect a price drop compared to last year. “Compared to last year, which was the most expensive Super Bowl in history on StubHub, that’s actually down 56%, making this Super Bowl much more approachable — I don’t want to say affordable — when compared …

Super Bowl secondary-ticket prices high but much less than last year’s game
1 month, 4 weeks ago

Super Bowl secondary-ticket prices high but much less than last year’s game

Associated Press  

Prices on the secondary-ticket market for Sunday’s Super Bowl in New Orleans are much less than last year’s big game and declining, but still high by historical standards. The only other Super Bowl to attract a higher average price was four years ago when the amount was $7,046 for Chiefs’ game against the hometown Tampa Bay Buccaneers when the crowd …

Super Bowl LIX ticket prices drop by nearly 60 percent just days before big game
Top News
1 month, 4 weeks ago

Super Bowl LIX ticket prices drop by nearly 60 percent just days before big game

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

What is the most expensive ticket at the Super Bowl?
Trending News
1 month, 4 weeks ago

What is the most expensive ticket at the Super Bowl?

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Super Bowl ticket prices have been falling, and are down by thousands from last year
2 months ago

Super Bowl ticket prices have been falling, and are down by thousands from last year

NPR  

Super Bowl ticket prices have been falling, and are down by thousands from last year toggle caption Godofredo A. Vásquez/AP The Kansas City Chiefs are looking to break the record for most consecutive Super Bowl wins this Sunday, but ticket prices to watch the action are far from record-breaking. Monday's low price is roughly $4,200 less than the lowest-priced ticket …

Super Bowl ticket prices are plummeting
2 months ago

Super Bowl ticket prices are plummeting

CNN  

New York CNN — The Kansas City Chiefs might make history this weekend, but ticket prices aren’t reflecting that. The cheapest ticket for Super Bowl LIX in New Orleans has fallen below $4,000 on the secondary market, according to reseller TickPick, marking a 30% decline over the past week — and more than 50% cheaper compared to last year’s record-breaking …

Some 30-second Super Bowl commercials this year are selling for $8 million
2 months ago

Some 30-second Super Bowl commercials this year are selling for $8 million

CNN  

CNN — Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. The network has sold at least 10 of its Super Bowl commercial spots for upward of $8 million each, a person with direct knowledge of the matter confirmed …

Super Bowl 59's prime spot? Record-breaking advertising space, says Fox
2 months ago

Super Bowl 59's prime spot? Record-breaking advertising space, says Fox

India Today  

NEW YORK: Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans. But in an earnings call in November, CEO Lachlan Murdoch said ad space had sold …

CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' after Kansas City Chiefs needed a fifth quarter to beat the 49ers... and network has now brought in a 'record $700m in ad revenu
1 year, 1 month ago

CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' after Kansas City Chiefs needed a fifth quarter to beat the 49ers... and network has now brought in a 'record $700m in ad revenu

Daily Mail  

CBS have broken records for Super Bowl ad revenue after reportedly scooping an extra $60million - all thanks to the game going to overtime. The Kansas City Chiefs needed a fifth quarter to beat the San Francisco 49ers - only the second time in history the Super Bowl has gone to overtime - and that provided a huge commercial boost …

Christian ads fill Super Bowl with $20 million worth of spots
1 year, 1 month ago

Christian ads fill Super Bowl with $20 million worth of spots

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Hallow …

Christian ads fill Super Bowl with $20million worth of spots from the billionaire-backed 'He Gets Us' commercials to Mark Wahlberg's Catholic meditation app
1 year, 1 month ago

Christian ads fill Super Bowl with $20million worth of spots from the billionaire-backed 'He Gets Us' commercials to Mark Wahlberg's Catholic meditation app

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Mark …

How much does a Super Bowl ad cost in 2024?
1 year, 1 month ago

How much does a Super Bowl ad cost in 2024?

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Why Chiefs-49ers Super Bowl ticket prices are the most expensive on record
1 year, 2 months ago

Why Chiefs-49ers Super Bowl ticket prices are the most expensive on record

New York Times  

The Chiefs beat the 49ers in overtime to win Super Bowl LVIII. Just getting inside Allegiant Stadium to see the Kansas City Chiefs take on the San Francisco 49ers will cost around $8,000 for a single ticket, which is 35 percent more expensive than the $5,997 “get-in” price of the Super Bowl this time last year, according to data from …

Las Vegas’ first Super Bowl is driving record prices on the secondary ticket market
1 year, 2 months ago

Las Vegas’ first Super Bowl is driving record prices on the secondary ticket market

Associated Press  

LAS VEGAS — Tickets on at least one secondary-market site were the most expensive in Super Bowl history on Monday, underscoring the anticipation of the game’s Las Vegas debut between the defending champion and what likely is the most popular team in the West. TickPick’s highest non-COVID Super Bowl was in 2020 at Miami Gardens, Florida, when the Chiefs and …

Super Bowl ads will tout Jesus ‘gets us’ to the masses: ‘Top 10 for the most controversial ads’
2 years, 1 month ago

Super Bowl ads will tout Jesus ‘gets us’ to the masses: ‘Top 10 for the most controversial ads’

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. A group that includes wealthy Christian boosters is …

Super Bowl ads keep it light by using nostalgia and stars
2 years, 1 month ago

Super Bowl ads keep it light by using nostalgia and stars

Associated Press  

NEW YORK — Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s zeitgeist, along with how major industries are faring. This year people are over it and advertisers are responding really well —there are traditional brands, traditional humor and its going to feel like …

These are the cheapest SuperBowl 2023 tickets
2 years, 1 month ago

These are the cheapest SuperBowl 2023 tickets

Daily Mail  

There are 63,400 seats at the State Farm Stadium in Arizona, Phoenix where the Super Bowl is being held Sunday, but if you want one, you'll have to pay thousands. A seat at the 63,400 State Farm Stadium in Arizona for the Super Bowl will cost thousands A number of fans for the Chiefs were able to buy tickets at …

Super Bowl ads keep it light by using nostalgia and stars
2 years, 1 month ago

Super Bowl ads keep it light by using nostalgia and stars

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. This year people are over it and advertisers …

Super Bowl ads will tout Jesus ‘gets us’ to the masses
2 years, 1 month ago

Super Bowl ads will tout Jesus ‘gets us’ to the masses

Associated Press  

The religiously wary, the spiritually curious — and anyone inclined to appeal to a higher power on game day — are the target audience for a Super Bowl ad campaign with a simple message: Jesus loves them. A group that includes wealthy Christian boosters is using the biggest megaphone TV marketing money can buy on Sunday to spread the word …

For Super Bowl ads this year, crypto is out, booze is in
2 years, 1 month ago

For Super Bowl ads this year, crypto is out, booze is in

Associated Press  

NEW YORK — The hottest ticket in town for advertisers is officially sold out. The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Last year’s Super Bowl was dubbed the “Crypto Bowl” because four cryptocurrency companies — FTX, Coinbase, Crypto.com and eToro …

Fox sells out Super Bowl ads: crypto out, alcohol in
2 years, 1 month ago

Fox sells out Super Bowl ads: crypto out, alcohol in

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Super Bowl is advertising's biggest stage, with advertisers …

Online betting companies are kicking off a Super Bowl ad blitz
3 years, 1 month ago

Online betting companies are kicking off a Super Bowl ad blitz

NPR  

Online betting companies are kicking off a Super Bowl ad blitz Enlarge this image toggle caption Matt Rourke/AP Matt Rourke/AP It's not just the office pool anymore. Sponsor Message "TV sportsbook advertising has grown exponentially this year and in the last couple of years overall," Adam Candee, managing editor of the trade publication Legal Sports Report, told NPR. On Thursday, …

In the streaming era, Super Bowl 2022 commercials will be working overtime
3 years, 1 month ago

In the streaming era, Super Bowl 2022 commercials will be working overtime

LA Times  

For Karl Lieberman, chief creative officer at ad agency Wieden + Kennedy in New York, Super Bowl Sunday is not the football holiday it is for most Americans. “It’s really important to understand what your consumers and fans are saying,” said Karen Costello, chief creative officer for ad agency Deutsch LA. Last year, the Super Bowl was watched by 96.4 …

Want to see Rams at Super Bowl? Hope you have thousands of dollars to spare
3 years, 2 months ago

Want to see Rams at Super Bowl? Hope you have thousands of dollars to spare

LA Times  

Fans at SoFi Stadium cheer as Rams defensive lineman Aaron Donald takes the field for the NFC championship game against the San Francisco 49ers. Now the Rams are in the 2022 Super Bowl, the game is at Sofi Stadium, and Los Angeles fans have a chance to witness history without getting on a plane. You could spend that amount of …

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds
4 years, 1 month ago

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Firstpost  

Car companies, fast food chains and delivery apps were among those clamouring to get their brands in front of the 96.4 million people who watched New York: Advertisers splurged more than half a billion dollars during the Super Bowl, smashing previous records for an event that is routinely one of the most-watched things on US television. Car companies, fast food …

Super Bowl ads aim to comfort and connect
4 years, 1 month ago

Super Bowl ads aim to comfort and connect

Associated Press  

NEW YORK — Super Bowl ads each year offer a snapshot of the American psyche. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. Logitech goes the celebrity route with an endorsement from hip hop artist …

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5 years, 2 months ago

Super Bowl ads serve up politics - and an escape from it

Associated Press  

NEW YORK — Americans weary of a seemingly endless barrage of political news may be looking for a respite as they settle in to watch the Super Bowl on Sunday. But this year, “taking out a Super Bowl ad in this context can be viewed as a show of strength or signal of confidence,” he said. “There’s complete celebrity overload,” …

Low-scoring Super Bowl LIII draws 98.2 million TV viewers, game’s smallest audience since 2008
6 years, 1 month ago

Low-scoring Super Bowl LIII draws 98.2 million TV viewers, game’s smallest audience since 2008

LA Times  

New England quarterback Tom Brady shares a moment with his 6-year-old daughter, Vivian Lake, after the Patriots won the Super Bowl 13-3 over the Los Angeles Rams on Sunday in Atlanta. The lowest-scoring Super Bowl in history turned off fans Sunday, with the matchup between the New England Patriots and Los Angeles Rams drawing the game’s smallest TV audience since …

Super Bowl commercials: What are the world’s most expensive ads really worth to businesses?
6 years, 2 months ago

Super Bowl commercials: What are the world’s most expensive ads really worth to businesses?

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Super Bowl attracts huge audiences - last year, …

The ‘shut up and watch’ standard: Super Bowl advertisers are judged as much as the players
9 years, 1 month ago

The ‘shut up and watch’ standard: Super Bowl advertisers are judged as much as the players

LA Times  

Who was the least valuable player in last year’s Super Bowl? “The Super Bowl didn’t have much significance then,” said Joe Pytka, the Los Angeles director of dozens of Super Bowl ads. “We thought that trucks of Pepsi or fleets of Chevy trucks would show up.” Soon advertising executives had bonuses written into their contracts based on a high Ad …

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