Mumfluencer videos from people including Nara Smith and Indy Clinton have helped me, but it's time to give them up
1 year, 1 month ago

Mumfluencer videos from people including Nara Smith and Indy Clinton have helped me, but it's time to give them up

ABC  

It all started out so innocently. Loading TikTok content Indy documents her life in coastal NSW as the mum of three kids with frightfully close age gaps. But at the same time as I found Indy's "honest" depiction of motherhood relatable, I also saw that what I was really doing was gawking at wealth, and at her unattainable life. Yes, Indy is having a rough time, but she's also a model whose hair always looks amazing and skin always looks dewy and clear. It's worth noting that Nara is also Mormon and there's a kind of trad wife thing happening in her content and many others — see: Ballerina Farms — that is frankly kinda concerning.

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