Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage
7 months, 3 weeks ago

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage

News 18  

YouTube’s CEO Neal Mohan on Wednesday said that Shorts, which was first launched in India, now has trillions of views in the country and domestic creators are making videos inspired by local trends that go on to define global culture. That’s a 50 per cent increase year over year,” he shared the figures as YouTube hosted its flagship event ‘Brandcast 2024’ in the national capital. “This includes all the moments that build community around cricket, like livestream ‘watchalongs’ of the T20 World Cup win, creators reenacting big IPL matches, and videos that show players’ lives off the field, like a wedding proposal,” Mohan added. He said that YouTube is the most watched streaming service on connected TVs and “our views on connected TVs in India have quadrupled in the last 3 years”.

India Indian Youtube Mohan Watch Shorts  creators  tvs  mohan  usage  indian  views  india  watch  internet  trillions  theyre  shorts  videos  chief  indias  youtube

History of this topic

JioHotstar Crosses 100 Million Subscribers
1 day, 4 hours ago

JioHotstar Crosses 100 Million Subscribers

Deccan Chronicle  

In a groundbreaking achievement that cements its position as India’s most loved streaming platform, JioHotstar has surpassed 100 million subscribers. From the widest selection of TV shows anywhere in the world, to the widest selection of Hollywood entertainment on a single platform anywhere in the world, to a diverse slate of digital specials across languages, a year-round calendar of unscripted/reality …

Chhattisgarh’s viral ‘YouTube Village’ is turning content into cash and change, one video at a time
1 month, 1 week ago

Chhattisgarh’s viral ‘YouTube Village’ is turning content into cash and change, one video at a time

Hindustan Times  

A small village in Chhattisgarh has used social media to begin its own economic and social revolution, using YouTube as a means to share their stories and talent to the world. In Tulsi, a village outside Raipur, villagers gather to film skits for YouTube videos and everyone plays a part, according to a report by BBC. In Tulsi, a village …

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO
7 months, 3 weeks ago

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO

Firstpost  

YouTube Shorts has surpassed one trillion views, YouTube CEO Neal Mohan, on the ocassion, stressed the global influence of Indian content creators. YouTube also unveiled new ad formats for Shorts and Connected TVs to boost engagement and advertising effectiveness YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube …

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44
1 year, 6 months ago

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44

India TV News  

YouTube has solidified its position as the preferred online platform for four out of every five Indian internet users. Furthermore, its short-video creation tool, YouTube Shorts, has witnessed substantial growth, with 96 per cent of users aged 18 to 44 in India embracing the platform. This growth has transcended devices, with 88 per cent of Indian online users aged 18 …

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth
1 year, 7 months ago

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth

The Hindu  

YouTube has over 80 million premium users across the world, said YouTube India on Wednesday to The Hindu as it completes fifteen years of operations in India. “Since 2008, driven by creation tools and increasing preference for personalized viewing, India’s creative entrepreneurs have explored and conquered new frontiers,” said YouTube India. YouTube India stressed upon new AI tools that are …

Ideas Of India 2023: RJ Karishma, Saloni Gaur, Meethika Dwivedi On How Female YouTubers Are Taking On The World
2 years, 1 month ago

Ideas Of India 2023: RJ Karishma, Saloni Gaur, Meethika Dwivedi On How Female YouTubers Are Taking On The World

ABP News  

Let's face it -- YouTube has made it easy for anybody to get their voice heard. RJ Karishma, RJ, YouTuber and social media influencer, Saloni Gaur, comedian and content creator, and Meethika Dwivedi, social media influencer, opened up on their journey to becoming famous YouTubers at the second edition of ABP Ideas Of India. Creating videos is my passion, but …

Who is Neal Mohan, the new YouTube CEO with Indian connect
2 years, 1 month ago

Who is Neal Mohan, the new YouTube CEO with Indian connect

India Today  

Neal Mohan, an Indian-American business executive, will succeed long-term Alphabet, Susan Wojcicki as the new CEO of YouTube. Following this elevation, Mohan will join the elite list of global tech heads of Indian origin, like Google and Alphabet CEO Sundar Pichai, Microsoft's Satya Nadella, Adobe's Shantanu Narayen, and IBM's Arvind Krishna. The new YouTube CEO had previously worked under Wojcicki …

YouTube: India's go-to place for news and entertainment
2 years, 5 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

Advantage Instagram, YouTube in short video space
2 years, 8 months ago

Advantage Instagram, YouTube in short video space

Live Mint  

New Delhi: Indian short video platforms may be running out of time to effectively monetize their platforms as Google’s YouTube and Meta’s Instagram muscle into the space. Ramdasan noted that Instagram’s “deeper financial backing" could eventually help it build further on its 10-year monetization plan with Reels. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million …

Millions of views and millions of bucks: The profitable pull of game-streaming in India
3 years, 7 months ago

Millions of views and millions of bucks: The profitable pull of game-streaming in India

The Hindu  

Total Gaming’s YouTube channel puts a 33-second countdown for Garena Free Fire live session. Last year saw 100 billion watch time hours, over 40 million active gaming channels, and more than 80,000 YouTube Gaming creators hitting 1,00,000 subscribers. Hari’s YouTube channel, PVS Gaming, has close to two million subscribers. Rooter, especially, has been actively building its brand by signing contracts …

OTTs with telco connections gain traction
3 years, 11 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

CarryMinati and Badshah's 'Genda Phool': What The Top YouTube Videos of 2020 Say About Indians
4 years, 3 months ago

CarryMinati and Badshah's 'Genda Phool': What The Top YouTube Videos of 2020 Say About Indians

News 18  

YouTube just revealed its list of the most-watched videos and content creators in India. When it came to creators, the most popular video remained CarryMinati’s titled “Stop Making Assumptions” which he filmed after a massive backlash against comments made in another video. Objectification 2020 Despite the year being one littered with incidences of violence against women – from rape to …

54% of online videos watched in India are in Hindi: YouTube
4 years, 9 months ago

54% of online videos watched in India are in Hindi: YouTube

India TV News  

About 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday. Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and …

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade
5 years, 2 months ago

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade

Firstpost  

The past three years have increasingly belonged to streaming content in this country. If anything, this vindicates the huge investments OTT platforms have been making over the past couple of years into original ‘desi’ content across languages, genres and show formats. The big three: Hotstar, Netflix, Amazon Prime Hotstar, with the highest number of users in India, started out a …

The rising popularity of Tamil YouTube
5 years, 4 months ago

The rising popularity of Tamil YouTube

The Hindu  

We have all watched Elon Musk’s SpaceX defy the laws of logic with its innovating concepts like reusable boosters. Big bang model The immense growth in popularity of Tamil language YouTube channels has not gone unnoticed by the California-based video sharing platform, which recently organised a YouTube Pop-Up space in Chennai, where it invited hundreds of content creators to collaborate …

Curious case of YouTube's charts: Something's strange about the platform's rankings, but nobody's talking
5 years, 7 months ago

Curious case of YouTube's charts: Something's strange about the platform's rankings, but nobody's talking

Firstpost  

I’ve often griped about India not having an official YouTube chart, a privilege currently enjoyed by over 40 other countries, including those with much smaller markets than ours. Yet “Paagal” was nowhere to be seen on YouTube’s Global Top Music Videos chart that covered the week from Friday, 5 July to Thursday, 11 July. The million-view question is: Why isn’t …

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content
6 years, 3 months ago

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content

India Today  

As more people come online in India, and use the higher speed 4G networks, YouTube is benefiting. The company has revealed several unique trends today as it releases the Rewind 2018 report, highlighting how people in India are watching videos that are in local languages, and even in smaller cities and towns YouTube has become a popular app. In fact, …

Netflix, Amazon, Hotstar long way from making profits in India
6 years, 4 months ago

Netflix, Amazon, Hotstar long way from making profits in India

Live Mint  

New Delhi: India may be hoping to double its 250 million online video audience by 2020 but the close to 30 video streaming platforms in the country have a long way to go before any of them makes any real profit. Like Netflix, the road ahead is long for every other video streaming platform in India that is looking at …

From helping artists to damaging an industry: Understanding the role of music videos in the streaming era
6 years, 4 months ago

From helping artists to damaging an industry: Understanding the role of music videos in the streaming era

Firstpost  

If YouTube is so ubiquitous, then is a music video essential for scoring a hit these days, like it was back in the 1980s during the early days of MTV? He gave away a million dollars to strangers in ‘ God’s Plan ’ and featured a number of female celebrities in ‘ Nice For What ’, a trick repeated by …

How brands are tapping YouTube influencers to push sales
6 years, 4 months ago

How brands are tapping YouTube influencers to push sales

Live Mint  

New Delhi: It’s hard to miss try-on clothing hauls, product reviews or new make-up look videos on YouTube, where a bunch of young content creators have created a huge fan base. The video is a paid collaboration with the brand’s owner, Reckitt Benckiser Ltd. Sejal Kumar is a Delhi-based YouTube influencer with 883,000 subscribers. As an increasing number of millennials …

Video streaming service Spuul states that Indians across the globe consume high amount of Punjabi content
7 years ago

Video streaming service Spuul states that Indians across the globe consume high amount of Punjabi content

Firstpost  

Singapore-based video-on-demand platform Spuul has issued a new report pointing out few key insights about the users using the service. Singapore-based over-the-top video streaming and video-on-demand platform Spuul has issued a new report pointing out few key insights about the users on the service. It also points out that the number of users using video streaming services has increased significantly …

Social: Viu India's web series shows how OTT platforms are turning to socially relevant content
7 years, 3 months ago

Social: Viu India's web series shows how OTT platforms are turning to socially relevant content

Firstpost  

The internet audience in India is a massive 440 million millennials who are driving the web series content and are said to be a compelling consumer force for the next 20 years. There is no doubt that the platform is being aggressively marketed, be it in the form of TV ads, hoardings or free subscription offered to subscribers,” said Patho …

10 most watched Indian ads on YouTube in 2016
8 years, 8 months ago

10 most watched Indian ads on YouTube in 2016

India TV News  

Google’s YouTube Ads Leaderboard has today released the most popular ads that people watched on YouTube this year in India. This list has the top ten ads and promoted videos which were streamed the most with Indian audiences in the first six months of 2016. This list was determined by an algorithm that factors in paid views, organic views and …

YouToo can do it
9 years, 10 months ago

YouToo can do it

Deccan Chronicle  

How could a 16-year-old raise $1,000 for the earthquake victims in Nepal? Top city tech blogger speaks Hyderabad-based Ranjit Kumar launched his YouTube channel in 2011 and after one year and 160 videos, he only had over 1,000 subscribers. “My friends always used to take tech advice from me, so that’s how the idea for the blog came along.” Now, …

YouTube stars like Lilly Singh a new breed of celebrity in Toronto
10 years, 3 months ago

YouTube stars like Lilly Singh a new breed of celebrity in Toronto

Hindustan Times  

When Lilly Singh arrived on the set of the Kunal Nayyar movie “Dr. “I don’t feel the need to be this perfect, very pretty type of person, and I think my fans really relate to that,” said Singh. “A lot of times they tell me, ‘You’re so real, and you make me OK with being myself.’” Singh said her upbringing …

What's playing on YouTube tonight? – Firstpost
11 years, 8 months ago

What's playing on YouTube tonight? – Firstpost

Firstpost  

Gaurav Kashalkar, who watches around 10-15 videos a day, apart from listening to music as well, believes that YouTube is “the place” to go for video content. The creators It’s a known fact that YouTube is not only the largest, but also the most popular video hosting platform in the world. He says, “All the professional opportunities that I have …

YouTube updates Shows page for Indian TV viewers
13 years ago

YouTube updates Shows page for Indian TV viewers

Firstpost  

The Indian television industry is among the largest in the world and YouTube has a piece of that pie. With a vast number of Indian content providers, like Sony Entertainment Television, Colours and Star India having a solid presence on YouTube, the question of when to watch TV has been answered for the most part. However, YouTube also features more …

Discover Related