Centre likely to ease rules on self-declaration for ads after industry meeting

The ministry of information and broadcasting is likely to reduce the sectors for which self-declaration certificates for The ministry is also considering how to simplify the process for obtaining this certificate after hearing complaints from industry associations, five people aware of the matter told HT on the condition of anonymity. In the meeting, the industry associations told MIB that the requirement for SDCs was adversely affecting the advertising industry. Representatives from multiple industry associations, including Indian Broadcasting and Digital Foundation, News Broadcasters and Digital Association, Indian Society of Advertisers, Advertising Agencies Association of India, Advertising Standards Council of India, Internet and Mobile Association of India, Digital News Publishers Association, Indian Newspaper Society, Association of Radio Operators for India, FICCI, CII, Google and Meta attended the meeting. “No Subsequently, on June 3, the MIB, to comply with the apex court’s directive, had directed all advertisers to obtain self-declaration certificates for each In a meeting on June 11, the industry associations had asked for the June 18 deadline to be extended but the MIB had said that they were also constrained by the apex court’s order. The industry associations, on Tuesday, told MIB that the kinds of consumer products that require the SDC should remain limited to health and food products, as was perhaps intended by the apex court in its order.