Myntra’s upcoming sale to gauge consumer sentiment amid covid-19 crisis
4 years, 6 months ago

Myntra’s upcoming sale to gauge consumer sentiment amid covid-19 crisis

Live Mint  

BENGALURU: As fashion e-tailer, Myntra gears up for its ‘End Of Reason Sale’ this week, the first big sale event by an e-commerce firm in 2020, it will be a litmus test to gauge consumer sentiment as the covid-19 crisis has impacted overall discretionary spends. The Myntra sale is usually one of the big e-commerce events along with Flipkart’s ‘Big Billion Days’ and Amazon’s ‘Great Indian Festival’. For both Flipkart and Amazon, the sale periods last year were led by higher demand from smaller cities as well as categories such as smartphones and fashion. This year, as the pandemic-led lockdown and significant economic impact, besides job layoffs continue to create an environment of uncertainty, it remains to be seen how consumers react to Myntra’s sale.

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Myntra Year End Bash sale is now LIVE: Your ultimate wardrobe makeover starts today
Trending News
2 weeks ago

Myntra Year End Bash sale is now LIVE: Your ultimate wardrobe makeover starts today

Hindustan Times  

Myntra’s Year End Bash sale starts today and it’s everything your wardrobe dreams are made of! Myntra Year End Bash is LIVE: Here’s why this is your winter wardrobe saviour This is your sign to ditch the boring winter wear and hello to fashion that keeps you warm. Myntra’s Year End Bash sale is offering discounts on your favourite beauty …

Myntra enters quick-commerce market with M-Now, to deliver goods in 30 minutes
1 month ago

Myntra enters quick-commerce market with M-Now, to deliver goods in 30 minutes

Hindustan Times  

Myntra today launched “M-Now,” its quick-commerce offering that promises to deliver apparel and other lifestyle accessories within 30 minutes. Myntra doesn't want to be left behind in the transition, with the country’s largest fashion e-commerce brand saying that its M-Now service will offer customers access to 10,000 styles across fashion, beauty and lifestyle categories from popular brands like Vero Moda, …

Myntra joins the quick commerce race with 30-minute fashion delivery
1 month ago

Myntra joins the quick commerce race with 30-minute fashion delivery

Live Mint  

New Delhi: As the fast delivery trend reshapes retail, fashion players like Flipkart-backed Myntra are jumping on the quick commerce bandwagon to meet rising consumer expectations. The 30-minute delivery service under M-Now is applicable across 10,000 styles across fashion, beauty, and accessories with the company planning to scale it to over 1 lakh styles in the next three-four months. With …

Myntra announces 'Big Fashion Festival' starting October 7: 6,000+ brands, 10% bank offer and more
1 year, 3 months ago

Myntra announces 'Big Fashion Festival' starting October 7: 6,000+ brands, 10% bank offer and more

India TV News  

As Amazon's Great Indian Festival sale coincides with Flipkart's Big Billion Day, Myntra, the online fashion platform, has also announced the much-awaited dates for its Big Fashion Festival. In its fourth edition, the Big Fashion Festival promises an array of over 23 lakh styles from more than 6,000 brands, both domestic and international. One of the standout features is the …

Fashion is new arena in e-commerce wars
4 years, 2 months ago

Fashion is new arena in e-commerce wars

Live Mint  

BengaluruIndia’s fashion retail landscape is fast changing as e-tailers Flipkart, Myntra, Amazon and Reliance Retail Ltd make a dash to evolve as the top players, ramping up partnerships with offline retailers, who continue to be disrupted by the pandemic. With close to 50 million first-time customers expected to shop online this year, and fashion being the first touch point on …

Covid-19 is forcing us to make new fashion choices
4 years, 2 months ago

Covid-19 is forcing us to make new fashion choices

Live Mint  

Never underestimate the power of getting out of the pyjamas for a zoom call. Deep discounts ‘Mega sale, upto 70% off’ screamed multiple posts on the Instagram page of the recently concluded Lotus Makeup Indian Fashion Week Spring-Summer 2021. Like many things, the pandemic forced a premium fashion event to relook at how they did business. Titled ‘Effectiveness of Fashion …

Snapdeal Kum Mein Dum Sale Sees Traction From Small Towns in India With More Than 90% Orders
4 years, 2 months ago

Snapdeal Kum Mein Dum Sale Sees Traction From Small Towns in India With More Than 90% Orders

News 18  

Snapdeal that recently wrapped up its Kum Mein Dum Diwali sale has said that the platform saw 90 percent of the orders coming from non-metro cities during the five-day sale event. Another surprising development during the Kum Mein Dum sale that took place between October 16 to 20, was that home category products this year outnumbered fashion apparels’ sale on …

Myntra gears up for festive sale with $103 million fund infusion
4 years, 3 months ago

Myntra gears up for festive sale with $103 million fund infusion

Live Mint  

Flipkart-owned fashion e-tailer Myntra, which is gearing up for its seven-day Big Fashion Festival sale starting 16 October, has received fresh fund infusion of $103 million from FK Myntra Holdings, its Singapore-based parent entity, according to regulatory documents. Myntra Jabong India Pvt Ltd has issued shared to FK Myntra Holdings and QuickRoutes International, according to documents sourced from business intelligence …

Amazon Prime Day Sale 2020: Fashion, beauty and grooming essential deals you cannot miss
4 years, 5 months ago

Amazon Prime Day Sale 2020: Fashion, beauty and grooming essential deals you cannot miss

India TV News  

E-commerce giant Amazon kicked off its Prime Day 2020 sale in India on August 6. The Amazon Prime Day Sale looks to revive sales and help sellers, many of whom have seen a significant impact on the business on account of the COVID-19 pandemic. "We are super excited that members can start discovering joy early ahead of Prime Day and …

Myntra announces expansion of fashion brands to Middle East
4 years, 5 months ago

Myntra announces expansion of fashion brands to Middle East

India TV News  

Fashion e-tailer Myntra is holding discussions for taking its fashion brands to international markets like Southeast Asia and Europe. It also gave us exposure to international fashion trends," Myntra Chief Executive Officer Amar Nagaram said. He added that Myntra focussed on markets that are similar to India in terms of mobile internet and e-commerce penetration and Indian-origin population, and then …

Myntra sells 10 mn products in first e-commerce sale this year
4 years, 6 months ago

Myntra sells 10 mn products in first e-commerce sale this year

Live Mint  

Around 3.5 million customers bought 10 million products during the four-day online sales by fashion e-tailer Myntra—the first such mega e-commerce sale this year. The Flipkart-owned firm’s ‘End Of Reason Sale’, between 19 and 23 June, saw around 4 million orders across categories. The last edition of its biannual sale, last December, witnessed 2.85 million customers placing 4.2 million orders …

Shoppers to shun fast fashion brands in Boxing Day sales, finds survey
5 years ago

Shoppers to shun fast fashion brands in Boxing Day sales, finds survey

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Myntra announces ’Big fashion days’ sale in festive season
5 years, 3 months ago

Myntra announces ’Big fashion days’ sale in festive season

Live Mint  

Flipkart-owned e-commerce platform Myntra on Thursday announced 'Big Fashion Days' sale, to be held between September 29-October 4 ahead of the festive season. The sale offers an opportunity to millions of users to visit the platform and pick latest designs and styles from over 3,000 brands and more than 7 lakh styles, the company said in a statement. "Myntra's 'Big …

E-commerce battle moves beyond the discounts
5 years, 6 months ago

E-commerce battle moves beyond the discounts

Live Mint  

From battling for the largest product catalogues to the lowest prices, the focus in online retail now seems to be shifting to fastest deliveries, after-sales services such as alterations, and reduction in the number of returns. A case in point is that of India’s largest online fashion retailer, Myntra, which is set to launch 30 experience centres or kiosks across …

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