Why has 2022 proven to be such a disappointing year for the Hindi film industry?
FirstpostA recent article lists down the reasons that have been discussed and dissected before, but the fate is anything but fruitful even now for Bollywood. 26 crore last Diwali despite the restrictions, and the combined total of these movies’ opening day was less than that Rohit Shetty directorial. Lack of Exciting Content It’s the lack of exciting and engaging content that’s driving people away from cinema halls. This was very much evident from the failure of films like Shamshera, Bachchhan Paandey, Jayeshbhai Jordaar, Ek Villain Returns, Laal Singh Chaddha, Raksha Bandhan, Liger, Dobaaraa and Dhaakad. The OTT Premiere Earlier, films that released in cinema halls were streaming on OTT platforms merely four weeks after their release, which also kept viewers at home, glued to their beds, when they actually needed to be glued to the cinema hall seats and sofas.