Is meatless meat good for your health?
The HinduIn Udaipur, among the many mutton biryani and tandoor stalls at Shobhagpura Circle, a white-and-green food truck attracts crowds for its vegan ‘chicken’ hakka noodles and tikkas. It is great to be validated by meat eaters in areas popular for their non-vegetarian fare,” says Abhishek Sinha, CEO and co-founder, explaining, “Plant-based meats are healthier as they are high on protein, and free from antibiotics and growth hormones.” Meanwhile, down South, every time Chennai-based Shakthi Girish returns from a trip to the US, her bags are packed with mock meat patties and sausages from Beyond Meat and Field Roast. “We expect several launches over the next year in the country, aimed at addressing rising meat and protein demand with sustainable solutions.” He says that plant-based meat is aimed at being a simple switch for consumers, away from what is already a highly processed food — meat. “But if you’re eating burgers and hot dogs, you may want to consider making the switch to plant-based meat.” No excuses Processed plant-based and cultured products are still quite nascent in India, though we are making strides — the world’s first government research centre focussed on the development of cell-based meat is set to open in Mumbai this year, while start-ups like ClearMeat plan to start distribution of cultured protein soon. The co-founder of Humane Animal Society says that while she has tasted several mock meat products, she is not too fond of them “as I don’t enjoy its texture”.