British Airways frequent flyers react to Executive Club changes
The IndependentSign up to Simon Calder’s free travel email for expert advice and money-saving discounts Get Simon Calder’s Travel email Get Simon Calder’s Travel email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy “British Airways, you clearly don’t care about the ordinary travellers.” So says C R A Scott, one of dozens of people who responded on social media to my article about the impending changes to the BA frequent-flyer programme. I find no other sensible explanation.” And Nic says BA has “lost the plot with this announcement.” adding: “A guaranteed way to lose loyalty from your customers!” A brief refresher: British Airways launched its Executive Club in 1982. No more status for leisure travellers.” Au contraire, BA would say: now that spend on British Airways Holidays – a large part of which is likely to be for a hotel room – counts towards that £7,500, some leisure travellers will find it easier to access elite status. Is it fair those paying at least three times as much to fly during school holidays compared to other times should get rewarded far less than someone doing shorter flights when it’s cheapest, and overall spending far less?” I speak as a former Silver member – a status achieved in the olden days when you could buy your way in for £125 a year.