Meta posts first-ever revenue drop as inflation throttles ad sales
2 years, 4 months ago

Meta posts first-ever revenue drop as inflation throttles ad sales

The Hindu  

Meta Platforms Inc issued a gloomy forecast after recording its first-ever quarterly drop in revenue on Wednesday, with a global recession looming and competitive pressures weighing on its digital ads sales. Total revenue, which consists almost entirely of ad sales, fell 1% to $28.8 billion in the second quarter ended June 30, from $29.1 billion last year. Still, the Meta results come as fortunes in online ads sales appear to be diverging between search and social media players, with the latter impacted more severely as ad buyers reeling in spending. The results also shed light on the unique strain Meta's core social media business is experiencing, as it competes for users' time with short video app TikTok and adjusts its ads business to privacy controls rolled out by Apple Inc last year.

History of this topic

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