Starbucks to pause advertising on all social media platforms
4 years, 6 months ago

Starbucks to pause advertising on all social media platforms

Live Mint  

Starbucks Corp. is suspending ads on all social media platforms, the latest company reevaluating marketing channels as critics accuse platforms such as Facebook Inc. of failing to control hateful and misleading content. “We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech,” the coffee chain said in a statement Sunday. The social media giant announced Friday that it will begin labeling all posts that include information about voting with a link encouraging users to get facts from the company’s new voting hub, and expanded its prohibition on hate speech in advertising. A CNBC report on Sunday added that this social media pause by Starbucks will not include YouTube, which is owned by Alphabet Inc's Google.

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