
Apple Store app launch in India is a precursor to substantial retail expansion
Hindustan TimesThis year, Apple is expected to double down on its presence in India, and will embark on the next stage of retail expansion in the country. In a move that will potentially set the ball rolling for what is to come in the next few months, the Apple Store app is finally available for users in India. With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online. The Apple Store app becomes another touchpoint for Apple’s online retail footprint, alongside the Apple India online store website. Much like the Apple India online store website, the Apple Store app will replicate the product lines that are on sale, along with the company’s retail programs including Apple Trade In, payment offers across product lines, and financing offers including bank discounts, cash backs, and no-cost EMIs.
History of this topic

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