Inside Ineos' stunning plan for Manchester United's future... including a huge squad overhaul, more ticket price drama and a promise of 'no more dumb s***': MIKE KEEGAN

Earlier this year, Sir Jim Ratcliffe and Ineos decided to pull their sponsorship of British Olympic legend Sir Ben Ainslie and his America’s Cup sailing team. Sir Jim Ratcliffe retains an unshakeable belief that he is carrying out the necessary change to return his beloved Manchester United to their rightful place at the top Ineos' first year has had challenges and United are currently languishing in 15th place Ratcliffe's arrival was welcomed last year but he has overseen brutal cultural changes Their belief was that a change in attitudes towards hard graft had infected the business when the pandemic sent everyone home. Ratcliffe and Ineos undertook significant due diligence to understand the scale of their task Former Man United chief executive Richard Arnold was dispended with before Ineos' arrival Taking Dan Ashworth from Newcastle before his swift departure at United proved a costly error When it came to the search for a replacement for Erik ten Hag, the view was that Ashworth's options were too conservative and not in keeping with their line of thinking. The decision to stick with Erik ten Hag after the FA Cup final success was seen as a grave error Ten Hag was sacked four months after signing his new deal, costing the club around £10m Marcus Rashford's vast contract and big-money signings like Jadon Sancho are among the errors from others, which are currently still looming large from a financial perspective In the last financial year, United posted a loss of £113.2m. Ratcliffe aims to free up cash for football, with the hope of overhauling the squad this summer Ruben Amorim has had a difficult start but the club still believe they have made the right hire Technical director Jason Wilcox, centre, and chief executive Omar Berrada, right, have generated similar feelings, with the former a key link between the squad and executives While compliance with financial rules continues to bite, the hope is that the summer window will see the new manager take major steps towards overhauling his squad.