All the Ways Netflix Tracks You and What You Watch
WiredIn December 2019, Netflix premiered Bandersnatch, a choose your own adventure-style film that allowed viewers to control the outcome. Combined with the streaming service’s vast big data analytics capabilities, it’s why Netflix is so good at offering recommendations for what to watch next. “Online content streaming is increasingly dependent on collecting a vast treasure trove of data about you,” says Pat Walshe, a data protection and privacy consultant who has researched Netflix’s use of data. “As well as offering recommendations, Netflix can use this data to understand things such as where most customers stop watching so they can improve next time.” So what data does Netflix collect, and are there any steps you can take to make the service more private? What Netflix knows about you According to its privacy policy, Netflix collects data including device identifiers, geo-location, browser type and details you gave it to sign up such as your email address and payment information.