How to Get More Plant-Based Meat Onto Plates in 2021
3 years, 11 months ago

How to Get More Plant-Based Meat Onto Plates in 2021

Wired  

Faux burgers and chicken nuggets are having a moment. In 2018, Impossible Foods, the Silicon Valley–based alternative meat company known for its plant-based burger that “bleeds” like the real thing, made its nationwide fast food debut at all White Castle locations in the US. A year later, KFC partnered with Los Angeles–based alt-protein producer Beyond Meat to create a plant-based fried chicken that is “finger lickin’ good.” And since the onset of the pandemic, sales of plant-based meats from supermarkets have more than doubled. And that right there's the rub: The explosive growth of plant-based meat is real and meaningful, but it’s still a fraction of the conventional meat market. If we’re serious about addressing these issues and putting plant-based meat at the center of consumers’ plates in 2021, two actions need to be taken.

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