With Quibi, Meg Whitman and Jeffrey Katzenberg want to turn streaming on its head
CNNDo you like Steven Spielberg and scary TV shows? They’re all part of the lineup for Quibi, a new streaming service to be launched in 2020 by two veteran CEOs — Meg Whitman of Silicon Valley and Jeffrey Katzenberg of Hollywood. David Walter Banks for CNN “What we’re trying to do is bring together the best of Hollywood and the best of Silicon Valley to make viewing short-form content on your mobile extraordinary,” Whitman told CNN Business during an interview at Quibi’s headquarters in Los Angeles. “We’ve got Hollywood quality content with some really very innovative technology that makes viewing video on your mobile something quite different than what it is today.” Despite the high stakes, Katzenberg and Whitman are excited. “In a world with YouTube, Instagram, Snapchat, Twitch…do audiences under 35 really desire another platform with more exclusive short-form video?” Hare added that he wonders if consumers’ viewing habits will change enough to give Quibi space to grow in the market.