Why Liverpool renewed Standard Chartered deal and will ‘never say never’ to crypto

It was a process overseen by Liverpool chief executive Billy Hogan that started in January. “First off, we’re about to start season 13 with Standard Chartered and we’ve been through multiple renewals with them over the years,” Hogan tells The Athletic during the club’s pre-season tour of Asia. “I would never say never in terms of us partnering with an organisation that’s involved in crypto but I think there are areas where we probably wouldn’t partner in and others where we possibly would. “Ultimately, from our perspective, and we’re just talking about Liverpool Football Club at this point, it’s all about what’s the right decision for us as an organisation — where’s the opportunity for the club to benefit and supporters to benefit? If the right partner was found within that industry, then I think we’d look at it, for sure.” The timing is certainly perfect for Standard Chartered given their strong presence here in Singapore, where Liverpool face Crystal Palace tomorrow in their latest warm-up game ahead of the new season kicking off in three weeks’ time.