Women's sports saw pivotal growth in deals, interest in 2022
2 years, 3 months ago

Women's sports saw pivotal growth in deals, interest in 2022

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Popularity across women’s sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage. Engelbert said the NCAA Women’s Tournament, which had the most viewed championship game in nearly two decades, built momentum for the women's game heading into the WNBA season. From the July 2021 inception of NIL through November, women’s sports occupied six of the top 10 highest-earning sports by NIL compensation, according to the NIL technology and marketing company Opendorse. “The number and the types of different platforms that are highlighting women’s sports, not just women’s soccer, it’s just showing overall that there is interest,” said Kate Markgraf, the general manager of the U.S. Women’s National Team.

Game Interest Soccer Season Wnba Nil League  pivotal  interest  season  league  deals  saw  growth  wnba  million  game  womens  sign  2022  nil  soccer

History of this topic

A successful inaugural season behind it, Unrivaled is eyeing a long future in women’s sports
1 week ago

A successful inaugural season behind it, Unrivaled is eyeing a long future in women’s sports

Associated Press  

MEDLEY, Fla. — Unrivaled, the 3-on-3 women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier, is eyeing a sustained future in women’s sports after concluding its inaugural season in Miami. While platforming some of the game’s biggest stars like Chicago Sky rookie Angel Reese, Olympic gold medalist Brittney Griner and others, Unrivaled averaged 221,000 viewers on TNT …

FIFA report highlights the inequities in women’s soccer
1 week, 2 days ago

FIFA report highlights the inequities in women’s soccer

Associated Press  

Despite the growing attention on women’s soccer globally, the vast majority of players and teams still struggle for resources and investment. The report separated the leagues into three tiers, based on various criteria including whether the leagues had senior level competitions, the number of players that were on a 2023 Women’s World Cup roster or a premier tournament like the …

Elite women’s sport revenue to top USD 2 billion: Deloitte
1 week, 2 days ago

Elite women’s sport revenue to top USD 2 billion: Deloitte

The Hindu  

Global revenues for women’s elite sport are on track to top USD 2 billion in 2025, with commercial appeal at an all-time high, according to financial experts Deloitte. The company said on Tuesday that the combination of matchday, commercial and broadcast income would push revenues to USD 2.35 billion worldwide, up from USD 1.88 billion in 2024. Jennifer Haskell of …

Women's March Madness gaining success and drawing eyeballs
1 week, 2 days ago

Women's March Madness gaining success and drawing eyeballs

India Today  

It’s no stretch to say the two biggest names in college basketball these days will be playing in the women’s tournament when March Madness goes into full swing later this week. One of the surest signs of the growing popularity of the women’s game came last year, when the final of the tournament, featuring Clark’s Iowa Hawkeyes against coach Dawn …

Strong TV ratings and attendance, women’s basketball in good place heading to NCAA Tournament
1 week, 3 days ago

Strong TV ratings and attendance, women’s basketball in good place heading to NCAA Tournament

Associated Press  

There was concern that attendance and overall interest in women’s college basketball would drop this year with the departure of Caitlin Clark, Angel Reese and other stars for the WNBA. “The 3-5-10 year trend clearly is an upward trend.” While the network’s overall ratings are down from last season’s record mark that was due in large part to Clark being …

Unrivaled’s championship is set — and so is the future of women’s basketball
1 week, 6 days ago

Unrivaled’s championship is set — and so is the future of women’s basketball

Salon  

Growing up in Chicago in the '90s, I fondly remember the incredible sight of Michael Jordan and Scottie Pippen locked in an epic one-on-one battle on the court during their summer offseason. With Unrivaled salaries averaging significantly higher than those in the W, the league ensures that women’s basketball players are compensated at a level far closer to their male …

281 Billion Minutes And Counting: Why She Matters For Brands, Society And Sports Economy
2 weeks, 5 days ago

281 Billion Minutes And Counting: Why She Matters For Brands, Society And Sports Economy

ABP News  

{By: Aman Dhall} 281 Billion Minutes & Counting: Why She Matters for Brands, Society & Sports Economy Women’s sports in India are undergoing a remarkable transformation, breaking records, reshaping perceptions, and inspiring a new generation. Deloitte projects that global revenue from women’s sports will exceed $1.3 billion in 2024, reflecting a 300% increase from 2021, yet sponsorship money still heavily …

Trump Just Set Women’s Sports Back Decades
1 month, 1 week ago

Trump Just Set Women’s Sports Back Decades

Live Mint  

Last week President Donald Trump’s administration decided that Title IX gender discrimination protections won’t apply when schools begin directly paying athletes for their name, image and likeness rights — or NIL — later this year. In December, CBS Sports reported that several schools — working with collectives — recruited AJ Dybantsa, the nation’s top men’s high school basketball prospect, with …

Faster, smarter, unprecedented: Inside the new $34M women's basketball league, Unrivaled
1 month, 1 week ago

Faster, smarter, unprecedented: Inside the new $34M women's basketball league, Unrivaled

Salon  

In "The Last Dance," ESPN’s 10-part documentary on Michael Jordan and his historic run with the Chicago Bulls, episode eight drops a fascinating detail about how Jordan kept his competitive edge in the off-season. Fast forward to January 17, 2025, and the launch of the Unrivaled Basketball League feels like the formalization of Jordan’s off-season strategy—except this time, it’s not …

March Madness will pay women's teams under a new structure approved by the NCAA
2 months, 1 week ago

March Madness will pay women's teams under a new structure approved by the NCAA

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. In the first year, $15 million will be awarded …

March Madness will pay women’s teams under a new structure approved by the NCAA
2 months, 1 week ago

March Madness will pay women’s teams under a new structure approved by the NCAA

Associated Press  

The AP Top 25 women’s college basketball poll is back every week throughout the season! NASHVILLE, Tenn. — Women’s basketball teams finally will be paid for playing games in the NCAA Tournament each March just like the men have for years under a plan approved Wednesday at the NCAA convention. “I appreciate the decision by the Kaplan Hecker and Fink …

The Best Women’s Sports Moments Of 2024
3 months, 1 week ago

The Best Women’s Sports Moments Of 2024

Huff Post  

Simone Biles, Caitlin Clark, Sha'Carri Richardson and Coco Gauff. “It’s the investments of brands, the viewership of fans, places like ESPN putting it on TV, the availability, the programming and last but not least at all, it’s the performance of the athletes.” “We are finally seeing all of these things pulling in the same direction,” she added, “and it’s created …

The darker side of the rise of women’s sports: With more visibility comes more online harassment
3 months, 1 week ago

The darker side of the rise of women’s sports: With more visibility comes more online harassment

Associated Press  

NEW YORK — For Djaniele Taylor, attending WNBA games was the perfect way to rediscover a sense of community coming out of the long slog of pandemic-era lockdowns. Connecticut Sun forward Alyssa Thomas celebrates a basket while being fouled during the second half in Game 2 of a first-round WNBA basketball playoff series against the Indiana Fever, Sept. 25, 2024, …

Women’s soccer players often have too many games or not enough, players’ union says
3 months, 1 week ago

Women’s soccer players often have too many games or not enough, players’ union says

Associated Press  

HOOFDDORP, Netherlands — Some elite-level women’s soccer players are dealing with a packed schedule even as others don’t have enough games to play, global players’ union FIFPRO said Tuesday. FIFPRO’s study highlighted a disproportionately heavy workload for a few players like Mariona Caldentey, who played 64 times for Barcelona and Spain last season as Barcelona played four different competitions and …

From Caitlin Clark and Simone Biles to a new hockey league, women’s sports had a pivotal year
3 months, 1 week ago

From Caitlin Clark and Simone Biles to a new hockey league, women’s sports had a pivotal year

Associated Press  

Record numbers of basketball fans filled arenas to watch the rookie seasons of Caitlin Clark and Angel Reese unfold. Share Share Copy Link copied Email Facebook X Reddit LinkedIn Pinterest Flipboard Print Email Facebook X Reddit LinkedIn Pinterest Flipboard Print FILE- Indiana Fever guard Caitlin Clark, left, signs autographs for Iowa fans after Indiana lost to the Dallas Wings during …

Fans slam 'disgusting' Unrivaled for hinting Caitlin Clark had joined breakaway league in 22-minute video
4 months, 1 week ago

Fans slam 'disgusting' Unrivaled for hinting Caitlin Clark had joined breakaway league in 22-minute video

Daily Mail  

Unrivaled, an upstart 3-on-3 basketball league, announced its inaugural rosters on Wednesday. The Indiana Fever star and league's Rookie of the Year was rumored to be revealed as one of the 36 players joining the circuit during WNBA offseason. Underneath the logo of State Farm auto insurance – a company endorsed by Clark – the form letter dropped a series …

WNBA corporate sponsorship deals are growing. But not every athlete is getting their due
4 months, 1 week ago

WNBA corporate sponsorship deals are growing. But not every athlete is getting their due

Associated Press  

In a banner year for women’s professional sports, athletes who dominate their game are reaping the financial benefits. Two-time all star Natasha Howard of the Dallas Wings also criticized the campaign, saying it felt “like a smack” for the league’s more masculine presenting players, and that it is “absolutely” harder for Black LGBTQ+ athletes to get brand deals. Additionally, Black …

Women’s baseball players could soon have a league of their own again
4 months, 2 weeks ago

Women’s baseball players could soon have a league of their own again

Associated Press  

For nearly every highlight of Julie Croteau’s trailblazing baseball career — all except her time as a double in “A League of Their Own,” really — she shared the field with men. The Women’s Professional Baseball League announced plans last month to launch in 2026 as a six-team circuit for female players. If and when it debuts, it will be …

Women's baseball players could soon have a league of their own again
4 months, 2 weeks ago

Women's baseball players could soon have a league of their own again

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Women's Professional Baseball League announced plans last …

Women’s basketball isn’t having a moment. This is our new reality
4 months, 2 weeks ago

Women’s basketball isn’t having a moment. This is our new reality

New York Times  

I was in the seventh grade the first time sports writing gave me a visceral feeling. GO DEEPER Paige Bueckers vs. JuJu Watkins: How UConn, USC stars will keep women's basketball in spotlight Defending champion South Carolina sold out its season ticket packages for the first time in program history. Limited season tickets remain for XL Center games ➡️ https://t.co/SLhPATBr4S …

Paige Bueckers vs. JuJu Watkins: How UConn, USC stars will keep women’s basketball in spotlight
4 months, 3 weeks ago

Paige Bueckers vs. JuJu Watkins: How UConn, USC stars will keep women’s basketball in spotlight

New York Times  

USC head coach Lindsay Gottlieb noticed a stranger approaching. Kevin Hart was in attendance to see JuJu Watkins and the USC Women’s Basketball team ✌️#ncaaw #fighton pic.twitter.com/31PLjQDknN — WNBA Got Game December 20, 2023 Bueckers, who won national Player of the Year as a freshman four years ago, is in her final season at UConn. Watkins’ and Bueckers’ play, storylines …

NBA WNBA: A Thriving Landscape for the Future
5 months ago

NBA WNBA: A Thriving Landscape for the Future

Associated Press  

The WNBA is looking promising for the upcoming season after a record-setting year. The league is expanding and will increase the number of regular season games to 44. The WNBA will hold an expansion draft for Golden State in December. The Valkyries will be the league's 13th franchise. The league will add franchises in Toronto and Portland in 2026 with …

After a landmark WNBA season, what’s next as women’s basketball continues to surge?
5 months ago

After a landmark WNBA season, what’s next as women’s basketball continues to surge?

New York Times  

On Sunday night, New York Liberty head coach Sandy Brondello proclaimed with exuberance that her team’s WNBA championship was one for the history books. “The finals mark the culmination of what I think is the most transformational year in the WNBA’s history,” commissioner Cathy Engelbert said last week before the finals. MOST-VIEWED WNBA FINALS IN 25 YEARS 🔥🎉 pic.twitter.com/P0Sj7M6s9u — …

WNBA makes major change for next season to capitalize on Caitlin Clark's impact
5 months, 2 weeks ago

WNBA makes major change for next season to capitalize on Caitlin Clark's impact

Daily Mail  

After having the most successful regular season in the history of the league, the WNBA is looking to capitalize on its popularity by growing. The 2024 season saw an influx of popular rookies - most notably Angel Reese and Caitlin Clark - that saw the game reach new heights and capture sports headlines around the country. After Caitlin Clark's record-setting …

More TV opportunities are helping fuel the rapid growth of women’s college volleyball
6 months, 3 weeks ago

More TV opportunities are helping fuel the rapid growth of women’s college volleyball

Associated Press  

MILWAUKEE — Just watch us once and you’ll be hooked. That is the message women’s college volleyball programs kept delivering as their sport went relatively unnoticed, struggling to find a television home amid the flurry of football games dominating screens each fall. The three biggest crowds for a women’s college volleyball match all happened in the last year, including 92,003 …

Opinion: Have the 2024 Olympics really changed the game for women in sports?
7 months, 2 weeks ago

Opinion: Have the 2024 Olympics really changed the game for women in sports?

LA Times  

Gold medalist Rebeca Andrade, center, of Brazil, celebrates on the podium between silver medalist Simone Biles, left, and bronze medalist Jordan Chiles, both of the U.S., after the women’s artistic gymnastics individual floor finals at the 2024 Summer Olympics. The International Olympic Committee’s emphasis on balancing its medal opportunities and participant list by gender creates an undeniable win for female …

For this U.S. women’s basketball Olympic run, stop arguing and savor what we have
7 months, 2 weeks ago

For this U.S. women’s basketball Olympic run, stop arguing and savor what we have

New York Times  

PARIS — They played poorly in the first half against Nigeria. This is life for the U.S. women’s national basketball team, which won its 59th consecutive Olympic game Wednesday, handling Nigeria 88-74 to advance to Friday’s semifinals, when they’ll play Australia. This year’s U.S. women are two wins away from an eighth straight Olympic gold medal, a streak that began …

What is Unrivaled? A new league that promises high pay and big stars, including Angel Reese
8 months ago

What is Unrivaled? A new league that promises high pay and big stars, including Angel Reese

New York Times  

Angel Reese has already made instant impact with the Chicago Sky, amassing a league-record 15 consecutive double-doubles during the first half of her rookie season. The star has decided how to spend her first WNBA offseason: playing in the new professional three-on-three league Unrivaled. As women’s sports spike in popularity, Collier has said that everyone is benefiting but the athletes …

Hoops legend Cheryl Miller filled with pride as Caitlin Clark, Angel Reese make mark on WNBA
8 months, 1 week ago

Hoops legend Cheryl Miller filled with pride as Caitlin Clark, Angel Reese make mark on WNBA

Associated Press  

PHOENIX — Cheryl Miller watched intently at All-Star weekend practice on Friday as Caitlin Clark initiated the offense, whipping the ball around the perimeter before a pass to center Jonquel Jones led to an easy layup. The 60-year-old coach beamed: “The possibilities are endless.” Miller — a women’s hoops trailblazer and one of the game’s early stars in the 1980s …

Women’s Super League revenue soared after England sealed Euros glory – Deloitte
9 months, 1 week ago

Women’s Super League revenue soared after England sealed Euros glory – Deloitte

The Independent  

Sign up to Miguel Delaney’s Reading the Game newsletter sent straight to your inbox for free Sign up to Miguel’s Delaney’s free weekly newsletter Sign up to Miguel’s Delaney’s free weekly newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Women’s Super League clubs saw their combined revenue …

Opinion: The WNBA Has Always Been Tough. It's The Men Who Can't Stop Crying
9 months, 2 weeks ago

Opinion: The WNBA Has Always Been Tough. It's The Men Who Can't Stop Crying

Huff Post  

Women’s sports have started to gain the modicum of popularity they deserve. What a joke.” The real joke is the idea that these women athletes should be viewed as delicate flowers in need of rescuing by their growing fanbase — and not as fierce competitors with natural on-the-court rivals who, like their male counterparts, are vying for a “W.” In …

New 3-on-3 league promises highest average pay in pro women’s basketball
9 months, 3 weeks ago

New 3-on-3 league promises highest average pay in pro women’s basketball

New York Times  

A couple of years ago, after her Minnesota Lynx played a game in Los Angeles, Napheesa Collier was having a casual conversation with Alex Bazzell about Collier’s experience as a professional women’s basketball player. The new women’s basketball league revealed its ownership model Thursday along with a star-studded list of investors, including Alex Morgan, Carmelo Anthony, Steve Nash, Megan Rapinoe, …

WNBA enters a new era with sweeping changes. Is it ready for the moment?
10 months, 1 week ago

WNBA enters a new era with sweeping changes. Is it ready for the moment?

New York Times  

INDIANAPOLIS — At a hotel near Caitlin Clark’s home arena in downtown Indianapolis, a sponsor’s 150-foot banner teased, “It is just getting started,” as the Indiana Fever star’s first WNBA games drew throngs of fans in-person and on television. “We’ve been planting these seeds for the last two decades,” said Aces forward Alysha Clark, who is in her 12th season. …

Like a Caitlin Clark 3-pointer, betting on women’s sports is soaring
10 months, 1 week ago

Like a Caitlin Clark 3-pointer, betting on women’s sports is soaring

Associated Press  

ATLANTIC CITY, N.J. — Led by fascination with basketball star Caitlin Clark, interest in — and betting on — women’s sports is surging. It’s an obvious way to diversify your fan base.” Johnny Avello, director of sports operations for DraftKings, said, “There is more star power in women’s basketball than ever before.” “Ticket prices, media attention and even preseason betting …

Caitlin Clark responds to WNBA star A'ja Wilson's claims that her meteoric rise comes down to her race
10 months, 1 week ago

Caitlin Clark responds to WNBA star A'ja Wilson's claims that her meteoric rise comes down to her race

Daily Mail  

Caitlin Clark has responded to WNBA star Aj'a Wilson's claims that her meteoric rise in popularity comes down to her race ahead of her league debut on Wednesday. Just a day after Wilson, a power forward for the Las Vegas Aces, told The Associated Press that her 'blood boils' when people refuse to believe that ethnicity is a factor in …

PWHL’s strong first season coincides with a growing appetite for women’s sports
10 months, 3 weeks ago

PWHL’s strong first season coincides with a growing appetite for women’s sports

Associated Press  

Less than a year since getting off the ground, the Professional Women’s Hockey League has staged its inaugural season with 72 games around North America televised or streamed and attendance records broken over and over, putting the sport in the spotlight like never before. Internally, advisory board member Stan Kasten acknowledged, “We still have a long way to go till …

Women’s Basketball Could Be Huge. Will Men Let It?
11 months ago

Women’s Basketball Could Be Huge. Will Men Let It?

Slate  

This is Emotional Investment, Joel Anderson’s column about money and how we think about it. “We were born too soon,” said Molly Kazmer, who in June 1978 became the first player signed to the Women’s Professional Basketball League, or WBL, which is believed to have been the first pro league for women in the U.S. Then known as Molly “Machine …

Megan Rapinoe talks business of women’s sports, the Caitlin Clark effect, USWNT and more
11 months ago

Megan Rapinoe talks business of women’s sports, the Caitlin Clark effect, USWNT and more

New York Times  

Five months after her final NWSL game — a send-off no one could have anticipated, with an Achilles’ tendon tear that robbed her of a “perfect ending” with the Seattle Reign — Megan Rapinoe is finally starting to stretch her legs again in the world of women’s sports. “Everybody felt it was what the game deserved and what fans of …

In post-Caitlin Clark era, how can women’s college basketball keep TV momentum?
11 months, 1 week ago

In post-Caitlin Clark era, how can women’s college basketball keep TV momentum?

New York Times  

The Athletic has live coverage of the 2024 WNBA draft. South Carolina’s 87-75 win over Iowa on April 7 averaged 18.9 million viewers, the most-viewed women’s college basketball game ever and the most-viewed college basketball game on record for an ESPN platform. To put the South Carolina-Iowa viewership in perspective, the game topped: • Every World Series game since Game …

The NCAA women’s tourney had everything: stars, upsets, an undefeated champion. It’s just the start
11 months, 2 weeks ago

The NCAA women’s tourney had everything: stars, upsets, an undefeated champion. It’s just the start

Associated Press  

CLEVELAND — It isn’t just Caitlin Clark. While the two-time Associated Press Player of the Year understands her impact on the women’s NCAA Tournament during the Hawkeyes’ run to a second straight title game — with the sellouts she played in front of, the historic TV ratings and all those commercials, it was hard to miss — Clark never forgot …

Caitlin Clark, Iowa lose NCAA basketball final; win big on women’s sport
11 months, 2 weeks ago

Caitlin Clark, Iowa lose NCAA basketball final; win big on women’s sport

Al Jazeera  

Clark missed out on US collegiate basketball’s greatest prize, but her game captured the imagination of fans everywhere. “When I think about women’s basketball going forward, obviously it’s going to continue to grow, whether it’s at the college level or the WNBA level,” Clark said of her legacy. “When you continue to give them the platform, things like this are …

Women’s basketball growth helped by star players, more media coverage, rules changes
11 months, 3 weeks ago

Women’s basketball growth helped by star players, more media coverage, rules changes

Associated Press  

CLEVELAND — Women’s basketball has grown in popularity over the past few years thanks in no small part to the sensational play of Caitlin Clark. I think there’s great players on the men’s and women’s side,” Purdue center Zach Edey said. “There’s just more media coverage now which helps immensely from a brand perspective,” said Sara Gotfredson, who founded the …

NCAA investment in a second women’s basketball tournament emerges as a big hit in Indy
11 months, 3 weeks ago

NCAA investment in a second women’s basketball tournament emerges as a big hit in Indy

Associated Press  

INDIANAPOLIS — As the eagerly anticipated LSU-Iowa women’s rematch was about to tip off, Washington State coach Kamie Ethridge took a seat in Indianapolis, lamented her team’s season-ending loss and celebrated another milestone moment for the sport. Inside one of the sport’s venerable venues, Butler’s Hinkle Fieldhouse, Ethridge was one of many players and coaches gushing about the opportunities this …

The women’s NCAA Tournament had center stage. The stars, and the games, delivered in a big way
11 months, 3 weeks ago

The women’s NCAA Tournament had center stage. The stars, and the games, delivered in a big way

Associated Press  

There were plenty of people at a movie theater in central Iowa on Monday night, though very few of them were watching an actual movie. Rapper Travis Scott told his nearly 12 million followers on X, the site formerly known as Twitter, that Monday “might be one for the illest days in women’s sports historyyyyyyy.” And Hall of Famer Magic …

Granderson: Caitlin Clark is having a moment. She shouldn't be the only one
11 months, 3 weeks ago

Granderson: Caitlin Clark is having a moment. She shouldn't be the only one

LA Times  

I’ve been covering women’s sports on and off for more than 20 years — and not just Venus and Serena. And in 2007, when the NCAA-history-making basketball star was Oklahoma’s Courtney Paris — and not Iowa’s Caitlin Clark — I wrote this about her: “She’s strong and athletic and confident, and she and others like her make a lot of …

Hollywood said ‘nobody cared’ about women’s sports. Luckily, Sue Bird didn’t listen
11 months, 3 weeks ago

Hollywood said ‘nobody cared’ about women’s sports. Luckily, Sue Bird didn’t listen

LA Times  

Former WNBA star Sue Bird is ready for her next challenge: Hollywood. coming-of-age of Sue as a player, of Sue as a person, of the WNBA, but also of our culture and how we treat women and women’s sports,” said the film’s director, Sarah Dowland, who marveled at the fact that Bird — a two-time NCAA, four-time WNBA and five-time …

Women’s college basketball has made huge strides. How have sportsbooks responded?
11 months, 3 weeks ago

Women’s college basketball has made huge strides. How have sportsbooks responded?

New York Times  

The Athletic has live coverage of women’s March Madness and every Sweet 16 matchup Picture this: It’s the night of Selection Sunday. FanDuel says that bet count is up 139 percent since last year for the first two rounds of the women’s tournament, and that active customers betting on the women’s markets have increased by 172 percent. Across sportsbooks, the …

Why March Madness belongs to the women: Star players, big ratings make it tourney to watch
1 year ago

Why March Madness belongs to the women: Star players, big ratings make it tourney to watch

New York Times  

There’s always a sign. There were also my guy friends back home who, for the first time, were planning their weekend around the women’s NCAA Tournament games instead of the men’s. GO DEEPER Like Steph and Jimmer before her, Caitlin Clark is a ‘once in a lifetime’ experience ESPN recently announced that this was its most-watched women’s college basketball regular …

UK Sport sets sights on hosting Fifa Women’s World Cup for first time
1 year ago

UK Sport sets sights on hosting Fifa Women’s World Cup for first time

The Independent  

Sign up to our free sport newsletter for all the latest news on everything from cycling to boxing Sign up to our free sport email for all the latest news Sign up to our free sport email for all the latest news SIGN UP I would like to be emailed about offers, events and updates from The Independent. Such a …

Why USL Super League’s Amanda Vandervort is aiming to change women’s soccer
1 year ago

Why USL Super League’s Amanda Vandervort is aiming to change women’s soccer

New York Times  

Surrounded by framed photos of sporting moments and business articles about herself, Amanda Vandervort seemed genuinely puzzled that anyone would want to know about her. Vandervort was sitting in her office in Tampa, Fla. at United Soccer Leagues headquarters, where she is president of USL’s freshly-minted Division One entry into the professional women’s soccer landscape, the Super League. GO DEEPER …

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