Zomato to re-evaluate creative, marketing processes after row over casteist ad

Food-delivery platform Zomato is initiating a “thorough re-evaluation” of its creative and marketing processes. In the reply, the company “deeply apologised” twice, requesting the Commission to withdraw the notice issued, but also defended the “noble intention” with which the The In addition to saying that it was re-evaluating its marketing processes, the company in the response dated June 19, said it is also “creating a diverse panel of reviewers to further strengthen internal review mechanism for all marketing videos; and developing a more robust diversity and sensitivity training for all employees of Zomato”. Zomato said in the response that it was taking these measures “to ensure that all our campaigns go through additional vetting, align with our values, and uphold the highest standards of inclusivity, sensitivity and respect”. Rakesh Ranjan, Chief Executive Officer, on behalf of Zomato, told the NCSC that the short video in question was “innocently conceived in order to spread awareness about the immense positive potential of plastic waste”. We are rather taken aback ourselves that a noble intention could be twisted so much by certain sections of the media giving it a colour that we didn’t even remotely conceive.” Despite Zomato’s plea to withdraw the notice issued to it, sources close to the Commission said it is going to proceed with its inquiries as per procedure.