McDonald's China to upgrade value propositions in 2025

McDonald's China has recently announced plans to enhance its four key value initiatives in 2025 to align with evolving consumer needs and market trends. Phyllis Cheung, CEO of McDonald's China, emphasized the company's strategy to leverage its system advantages, including supply chain efficiencies, operational excellence and digital capabilities, to focus on offering value products. Through collaborations with Sina Weibo and Sina News, McDonald's analyzed over 40,000 samples, trending topics on social media and third-party reports to understand young consumers' attitudes toward dining and their expectations for the brand. Serving over 1.2 billion customers annually, McDonald's China continues to focus on its core audience of young consumers while adapting its offerings to meet their changing demands, said the company.