Gifting one's way to business potential
China DailyColorful dragon-shaped fridge magnets are displayed during the China Beijing International Gifts, Premium & Houseware Exhibition in Beijing in March. Now, the gifts sector presents a larger and newer market," said Liu Yang, a professor of industrial design at Beijing University of Technology and founder of Beijing Huaxin Yichuang Industrial Design Co Ltd. "Chinese consumers have always had a fondness for traditional Chinese culture. It's the modern design, craftsmanship, and new material that make traditional Chinese intellectual property and cultural products more appealing to today's youth," said Liu. "When it comes to gifts, it's about delving into the corporate core values and cultural systems and fusing them with designs and productions," said Liu, who has called for setting up a platform during gift industry exhibitions for designers to gather and exchange innovations and stimulate the applications of these IPs. Shen said that, due to the increasing trend of viewing pets as life companions, potential customers are often pleasantly surprised when they receive pet accessories as gifts rather than gifts for themselves.
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Gifting one's way to business potential
China Daily
Gifting one's way to business potential
China Daily
Gifting one's way to business potential
China Daily
Gifting one's way to business potential
China Daily
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