Shoppers turn to multiple supermarkets as grocery inflation reaches record high
The IndependentStay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Grocery price inflation has hit another record high to add a potential £837 to annual household bills as shoppers increasingly turn to multiple supermarkets to hunt for bargains. This is a fiercely competitive sector and if people don’t like the prices in one store they will go elsewhere Fraser McKevitt, Kantar Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Unfortunately, it’s more bad news for the British public, who are experiencing the ninth month of double-digit grocery price inflation. “This is a fiercely competitive sector and if people don’t like the prices in one store they will go elsewhere, with consumers visiting three or more of the top 10 retailers in any given month on average.” Retailers are also using loyalty card schemes to attract and retain shoppers, and more than nine in 10 consumers use at least one of the schemes, Kantar found. However, branded goods still make up 52% of the market and sales grew by 7.2% over the past month, the fastest rate seen since February 2021.