The Boy and the Heron: Studio Ghibli fans are refusing to watch new movie trailer
The IndependentSign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter Sign up to our free IndyArts newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Studio Ghibli has released a trailer for its new film – but many of the studio’s fans are refusing to watch it. Ahead of the film’s release in Japan, Studio Ghibli released just one poster in promotion and, in a rare turn of events, made the decision to refrain from unveiling any trailers or footage. Speaking about the decision to eschew traditional marketing campaigns ahead of the film’s launch, Suzuki told Japanese magazine Bungei Shunji that the company had wanted to “do something different”. Studio Ghibli film ‘The Boy and the Heron’ “Doing the same thing you’ve done before, over and over, you get tired of it.