The revolt against food delivery apps

New Delhi: For a little under two years now, Rajat Rekhi has been doing brisk business selling West Asian cuisine from inside a tiny kitchen tucked away in south Delhi, which only delivers via online platforms. Over the weekend, a slew of restaurants across India began delisting from dine-in apps that offer membership-driven discounts—such as EazyDiner, Zomato Gold, and nearbuy—in a “#Logout” movement led by the National Restaurant Association of India. “The ground reality is that food delivery apps have helped bring in behavioural change in customers along with generating demand,” he said, adding issues such as the ones that have come up need to be brought to an equilibrium as both parties would want to cash in on a trend which refuses to slow down. Watch Video: The revolt against food delivery apps Ordering in Participation in marketplace is conditioned on us participating at a price they tell us,” said Mahabelly’s Fenn, who logged into food aggregator Swiggy five years ago. “As delivery gets a lot more focused on aggregators, we are seeing behaviour change happen among customers,” Pratik Pota, chief executive of Jubilant FoodWorks Ltd—that runs the master franchisee of Domino’s in India—told investors during a recent earnings call, adding that this has resulted in added pressure on the dine-in business.