Opinion | It’s time brands did more for the LGBTQ+ community
5 years, 6 months ago

Opinion | It’s time brands did more for the LGBTQ+ community

Live Mint  

In its new Varun Raina, marketing head of Airbnb India says the objective of the campaign was to narrate stories of real travellers and celebrate the uniqueness of life and the concept of non-conformity. Its brand director Sanjeev Bhargava says that the idea of the “Out and Proud” campaign is to provide a platform for not only the members of the LGBTQ+ community but also for their friends and family to express their desires and aspirations. But leading brands in India should definitely help begin the process of mainstreaming the community instead of consigning them to the fringes,” says Samit Sinha, managing partner, Alchemist Brand Consulting. The move paid rich dividends making vodka the drink of choice among LGBTQ+ partygoers for a couple of reasons: First, the LGBTQ+ community had a disproportionate representation in the art, music and fashion world with many iconic personalities wielding considerable influence among their cohorts and beyond. GroupM’s digital agency The Glitch has also worked on several campaigns that address the LGBTQ+ community for brands like Closeup, Netflix and, more recently, dating app OkCupid.

Community India Airbnb Brand Lgbtq Brands  opinion  india  vodka  brands  sexual  brand  airbnb  couple  segment  community  lgbtq

History of this topic

91% Indian LGBTQ+ Travellers Feel More At Ease With Rising Travel Inclusivity
1 year, 7 months ago

91% Indian LGBTQ+ Travellers Feel More At Ease With Rising Travel Inclusivity

News 18  

With a mission to make it easier for everyone to experience the world, regardless of how they identify, Booking.com’s most extensive LGBTQ+ travel research to date spotlights the steady progress, as well as the recent setbacks, for these communities when it comes to travel. Despite the travel industry’s growing recognition of the scope and variety of LGBTQ+ experiences, divisive political …

An online marketplace for ’queerpreneurs’
3 years, 5 months ago

An online marketplace for ’queerpreneurs’

Live Mint  

In October, when Sulagna Mazumdar, Arush Mondal and Siddhartha Pal launched High on Tea to sell tea, spices, seeds, and other organic, chemical-free consumables sourced from Sikkim, they braced for challenges. Rainbow Bazaar, India’s first online marketplace for micro and small LGBTQ+ owned businesses, is incubated by Pride Circle, a Bengaluru-headquartered organisation that works on the inclusion of LGBTQ+ employees …

Pride Month: Honouring pride or rainbow washing?
3 years, 6 months ago

Pride Month: Honouring pride or rainbow washing?

Hindustan Times  

As Pride Month celebrations come to a close, several brands during the month dropped limited collections, unveiled new ones or modified their logos to honour and celebrate inclusivity. Many believe it indicates to a marketing strategy that gives a chance to businesses to capitalise by selling in the name of Pride without contributing to the cause on-ground. Many believe it …

Discover Related