Improvements in Internet speed spurring growth in the OTT sphere in India
Internet speed improvement in India over the last few months is spurring OTT sphere growth and may bring about a behavioural shift among Indian consumers. The improvement in average Internet speed in India over the last few months is spurring growth in the Over-The-Top sphere and may bring about a behavioural shift among Indian consumers, industry players have emphasised. OTT, or the delivery of video content via Internet, is looking up as Cloud delivery platform Akamai’s latest “State of the Internet Report” indicates that the average speed has dramatically improved in the last 18 months from a 3-odd Mbps to a 6.5 Mbps. Though the Internet speed in India is still at just a third of the global average, Reddy feels the optimal data speed, coupled with friendlier data costs, will lead to higher OTT growth.
OTT video content to fuel 50% of total revenue growth for India’s video market
India's Mobile Internet and Fixed Broadband Speeds Improved in August 2021: Ookla
The Next Billion: 25 Years In, Vernacular India to Give Our Internet a New Path
Discover Related
TCS, Accenture, Infosys ranked top 3 on LinkedIn’s 2025 Top Companies India List
Indias IT services companies to report subdued growth during 4QFY25: Report
India’s Big Five IT firms were looking forward to rebound. Now all bets are off.
Indian M&E sector grew 8.1% in 2023 to reach ₹2.32 trillion: TRAI report
India is our fastest growing ChatGPT market, says OpenAI COO
JioHotstar Crosses 100 Million Subscribers
India needs more undersea cables for telecom, internet traffic, experts say
Bharti Airtel launches IPTV services across 2,000 cities in India. Plans starts at ₹699
What is Google tax that India is likely to scrap from April 1?
India likely to remove 6% Google tax from April 1, tech giants to benefit
‘Government keen on accelerating digital economy’
Vodafone Idea’s 5G rollout comes with a side of satellite internet FOMO
The ₹22,400 crore leak: How piracy drains India’s film industry
What is Elon Musk’s Starlink all about? | Explained
Tamil Nadu’s GST growth is better than national average: Finance Secretary