
Blizzard Entertainment president says ‘there’s a game for you’ no matter what type of player you are
Associated PressIRVINE, Calif. — California gaming giant Blizzard Entertainment announced Thursday that its popular event BlizzCon is coming back after several years off. Johanna Faries, president of Blizzard Entertainment, said BlizzCon is part of Blizzard’s role as an entertainment company that stretches beyond the boundaries of making games. It’s also part of why again, I go back to, I think, this intersection of the best of the best in technology, the best of the best in creativity, the best of the best in what is entertainment today, where we want it to shape into the future, is really where gaming comes at the forefront, as compared to many other mediums. That’s always been part and parcel of how, I think, Blizzard has approached new tech in game making. And you know, I think we’re just really energized by the opportunity to not only bring it back, but elevate it and really over-deliver on people’s expectations — both, again, the players who play our games and have really high expectations for what BlizzCon needs to look and feel like for them, but also for our employees.
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