NFL and Ice Cube team up for economic equity initiative

The NFL is teaming up with Ice Cube. The league announced Thursday that it is partnering with Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, who is known as Ice Cube. “We feel like if you tackle the huge wealth gap between Black people and white people in this country, that should solve a lot of problems that’s there,” Ice Cube said on the AP Pro Football Podcast. The partnership with Ice Cube’s CWBA will focus on identifying league-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spending to national Black businesses to help close America’s racial and economic wealth gap. We understand these businesses have not always had the opportunity for exponential growth, so we are pleased to have partners like Ice Cube and his organization, CWBA, in a continued, collective push toward greater economic inclusion.” Ice Cube said his group plans to pursue similar opportunities with other sports leagues and major companies.