Netflix releases trove of viewership data for 18,000 shows. What does it tell us?
LA TimesAt long last, Netflix is pulling back the curtain on how well — or poorly — the majority of its original and licensed shows are performing on the streaming service. “The Night Agent,” an action thriller series based on the book of the same name, was Netflix’s most-watched hit, raking in 812.1 million hours of viewership. Between January and June, 55% of all Netflix viewing went toward the streamer’s original TV shows and films, while the remaining 45% came from licensed titles like “Suits,” which gained renewed popularity after it became available on the streamer earlier this year. “In the earliest days, it really wasn’t really in our interest to be that transparent because we were building a new business and we also needed room to learn but we also didn’t want to provide roadmaps to future competitors,” Netflix Co–Chief Executive Ted Sarandos said in a call with reporters. The rankings closely follow Netflix’s top 10 lists, which the streamer began releasing — without viewership numbers — in early 2020 amid growing calls for increased transparency.
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